This virtual Showcase is a new non-face-to-face performance that combines New car announcement Event and Beyond Live, SM Entertainment's world's first online concert platform.
The new Sons of Tucson Beyond Drive Virtual Showcase combines state-of-the-art augmented reality with stage technology, K-pop performances and music videos.
In particular, the new Sons of Tucson, which is implemented with augmented reality technology, will try to create a new stage, such as flying on stage or unfolding a surreal background with expanded reality technology.
The Virtual Showcase subtitle 'Follow the Hidden Light' and the plot were inspired by the new Sons of Tucson's front parametric Jewel Hidden lamp.
Parametric Jewel Hidden lamps have no boundary between the daytime running light (DRL) and the radiator grille, so they appear as part of the grille in normal times, and when the engine is turned on, they emit light in the wing shape and reveal an intense presence.
Showcase, like this, conveys the message that the main character who spent his ordinary life as a publisher employee behind his childhood dream follows the mysterious light after meeting Sons of Tucson and follows his childhood dream and finds a true self by traveling a fantastic space.
In the main scene of Showcase, the attractive design and outstanding technology of the new Sons of Tucson will be creatively produced through choreography, visual arts, augmented reality and extended reality technology, and the excellent commerciality of the vehicle will be naturally exposed.
The main character was EXO and SuperM member Kai. Kai, along with the new Sons of Tucson, presents performances and performances of various genres across surreal spaces such as the sea, space, small country, and forest. Hyundai dancer Kim Sul-jin, Gambler B-boy Kill, choreographer Baek Gu-young and other genre dancers will participate in the performance planning and offer more spectacular attractions.
“The popularity of various entertainment content that we enjoy online is increasing worldwide due to the influence of Corona 19, and Beyond Drive, which was created by the meeting of different industries, is a New car launch communication method that is differentiated from existing information delivery-oriented Events, and we hope that the attractiveness of the new Sons of Tucson will be conveyed to customers with interest,” said a Hyundai official.