Hydei Motors is a new concept of Virtual Showcase, Beyond Drive, which is the 'The All-new TUCSON and hereinafter the new Sons of Tucson'. More than that) will be released on November 1 at the Hyde Worldwide YouTube channel.
The Showcase will consist of a non-face-to-face Performance that combines Event to commemorate the announcement of the new car and Beyond LIVE, the world's first online-only concert platform for SM Entertainment. It is conducted in the form of sensual Performance for millennials who are interested in popular culture.
The stage technology that combines state-of-the-art augmented reality with extended reality, Performances by K-pop artists, and music videos will be harmonized. Hydenai plans to increase the immersion like a musical by trying to make storytelling elements and dramatic stage production here.
Showcase's subtitle, "Follow Your Hidden Light," and the plot were inspired by the new Sons of Tucson's front parametric Jewel Hidden Lamp. The main character, who spent his ordinary life as a publisher employee behind his childhood dream, meets Sons of Tucson and travels fantastically to find a true self.
The main character was played by the K-pop group EXO (EXO) and Kai (Kai), a member of SuperM. Kai will Showcase Performances and Performances of various genres across surreal spaces such as the sea, space, small country, and forest with the new Sons of Tucson.
“The popularity of online entertainment content is increasing due to the spread of new coronavirus infections (coronas 19), and Beyond Drive, which was created by the meeting of heterogeneous industries, will deliver Sons of Tucson’s charm through other new car launch communication methods than existing information delivery-oriented Events,” said a Hydenai official.
Meanwhile, a full VOD replay of Virtual Showcase is available on the Hyde Worldwide YouTube channel, SMTOWN YouTube channel, EXO YouTube channel, smart TV and website.
Hyundai Worldwide YouTube Channel Streaming SM Enter Concert Platform Combined ..AR and XR Stage Technology .. 'EXO' Kai starring