Hyundai and sm are joined by the new Sons of Tucson Showcase.EXO Kai

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Hyundai Motor and SM Entertainment (hereinafter SM) will open a new concept showcase that combines new car announcement event and performance.According to Hydei on the 28th, the new concept virtual showcase Beyond Drive, which introduces the launch of The All New Sons of Tucson, will be released on the Hyundai Worldwide YouTube channel at 10 pm on the 1st of next month.This virtual showcase is a new non-face-to-face performance that combines event to commemorate the announcement of a new car and Beyond Live, SM Entertainments first online concert platform.Showcase is expected to harmonize stage technology that combines state-of-the-art augmented reality (AR) and extended reality (XR), performances by K-pop artists, and music videos.In addition, storytelling elements are put into the same performance as the musical.The new Sons of Tucson, implemented with augmented reality technology, will attempt to create a new stage, such as flying on stage and unfolding a surreal background with expanded reality technology, said Hyundai.Showcase will send a message that the protagonist, who has spent his ordinary life as a publisher employee behind his childhood dream, travels fantastically along the mysterious light of Sons of Tucson and finds a true self.The main character was played by the global K-pop group EXO (EXO) and Kai (KAI), a member of SuperM.Kai, along with the new Sons of Tucson, presents performances and performances of various genres across surreal spaces such as the sea, space, small country, and forest.In addition, dancers of various genres such as modern dancer Kim Sul-jin, world-class B-boy Kill of B-boy crew gambler, and K-pop choreographer Baek Gu-young participate in the performance planning and offer more spectacular attractions.The full VOD replay of the Virtual Showcase will be released on the Hyundai Worldwide YouTube channel, SMTOWN YouTube channel, and EXO YouTube channel.Hyundai-SM, Showcase Show Show with New Car Presentation and Performances The New Sons of Tucson Showcase, released on YouTube Channel at 10 pm on the 1st
Hyundai Motor and SM Entertainment (hereinafter SM) will open a new concept showcase that combines new car announcement event and performance.According to Hydei on the 28th, the new concept virtual showcase Beyond Drive, which introduces the launch of The All New Sons of Tucson, will be released on the Hyundai Worldwide YouTube channel at 10 pm on the 1st of next month.This virtual showcase is a new non-face-to-face performance that combines event to commemorate the announcement of a new car and Beyond Live, SM Entertainments first online concert platform.Showcase is expected to harmonize stage technology that combines state-of-the-art augmented reality (AR) and extended reality (XR), performances by K-pop artists, and music videos.In addition, storytelling elements are put into the same performance as the musical.The new Sons of Tucson, implemented with augmented reality technology, will attempt to create a new stage, such as flying on stage and unfolding a surreal background with expanded reality technology, said Hyundai.Showcase will send a message that the protagonist, who has spent his ordinary life as a publisher employee behind his childhood dream, travels fantastically along the mysterious light of Sons of Tucson and finds a true self.The main character was played by the global K-pop group EXO (EXO) and Kai (KAI), a member of SuperM.Kai, along with the new Sons of Tucson, presents performances and performances of various genres across surreal spaces such as the sea, space, small country, and forest.In addition, dancers of various genres such as modern dancer Kim Sul-jin, world-class B-boy Kill of B-boy crew gambler, and K-pop choreographer Baek Gu-young participate in the performance planning and offer more spectacular attractions.The full VOD replay of the Virtual Showcase will be released on the Hyundai Worldwide YouTube channel, SMTOWN YouTube channel, and EXO YouTube channel.Hyundai-SM, Showcase Show Show with New Car Presentation and Performances The New Sons of Tucson Showcase, released on YouTube Channel at 10 pm on the 1st

Hyundai Motor and sm Entertainment (hereinafter sm) will open a new concept Showcase that combines new car announcement Event and performance.

According to Hydei on the 28th, the new concept virtual Showcase Beyond Drive, which introduces the launch of The All New Sons of Tucson, will be released on the Hyundai Worldwide YouTube channel at 10 pm on the 1st of next month.

This virtual Showcase is a new non-face-to-face performance that combines Event to commemorate the announcement of a new car and Beyond Live, sm Entertainment's first online concert platform.

Showcase is expected to harmonize stage technology that combines state-of-the-art augmented reality (AR) and extended reality (XR), performances by K-pop artists, and music videos. In addition, storytelling elements are put into the same performance as the musical.

"The new Sons of Tucson, implemented with augmented reality technology, will attempt to create a new stage, such as flying on stage and unfolding a surreal background with expanded reality technology," said Hyundai.

Showcase will send a message that the protagonist, who has spent his ordinary life as a publisher employee behind his childhood dream, travels fantastically along the mysterious light of Sons of Tucson and finds a true self.

The main character was played by the global K-pop group EXO (EXO) and Kai (Kai), a member of SuperM. Kai, along with the new Sons of Tucson, presents performances and performances of various genres across surreal spaces such as the sea, space, small country, and forest.

In addition, dancers of various genres such as modern dancer Kim Sul-jin, World-class B-boy Kill of B-boy crew gambler, and K-pop choreographer Baek Gu-young participate in the performance planning and offer more spectacular attractions.

The full VOD replay of the Virtual Showcase will be released on the Hyundai Worldwide YouTube channel, smTOWN YouTube channel, and EXO YouTube channel.

Hyundai-sm, Showcase Show Show with New Car Presentation and Performances The New Sons of Tucson Showcase, released on YouTube Channel at 10 pm on the 1st