The new concept virtual Showcase Beyond DRIVE, which sm Entertainment and Hyundai Motor collaborated on, will be unveiled on November 1.
The new concept Virtual Showcase Beyond DRIVE, which announces the launch of The All-New TUCSON (hereinafter the new Sons of Tucson), will be available on the Hyundai Worldwide YouTube channel at 10 pm on November 1. Beyond DRIVE is a new non-face-to-face performance that combines a new car announcement ceremony and World's first online concert Beyond LIVE, adding storytelling elements to a different format that combines cutting-edge augmented reality (AR) and extended reality (XR), adding storytelling elements to a different format that combines stage technology, performances, and music videos. It is to increase.
In particular, Beyond LIVE, which debuted in April, was well received for realizing new culture technology (CT) in the concert field and opening a new future for a more evolved digital performance culture, so this virtual Showcase, which sm and Hydei collaborated on, is expected to create synergies with new concept contents created by the meeting of heterogeneous industries.
In addition, this virtual Showcase consists of a message that the main character who spent his ordinary life behind his childhood dream meets the new Sons of Tucson and then travels a fantastic space with a mysterious light to find a true self. EXO member Kai plays the lead role in various genres of performances and performances, Kill (B-Boy Kill) and choreographer Baek Gu-young will participate in the performance planning and offer more spectacular attractions.
Meanwhile, Full VOD replay of Beyond DRIVE will be released on Hyundai Worldwide YouTube channels, smTOWN and EXO YouTube channels. (Photo service: sm Entertainment)
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