Beyond Drive, a new concept virtual showcase collaborated by sm Entertainment and Hyundai Toyota, will be unveiled on November 1.
In the performance, the main character, who spent his ordinary life behind his childhood dreams, meets the new car 'Di All New Tucson' of Hyundai Toyota and then follows a mysterious light to a fantastic space trip and finds a true self. Hyundai dancer Kim Sul-jin, B-Boy Kill by B-Boy Crew Gambler, and choreographer Baek Gu-young will participate in the performance planning, and the group EXO member Kai will lead the performance and performance of various genres.
“We will show performances like a musical with storytelling elements added to a different format that combines stage technology, performances, and music videos that combine cutting-edge augmented reality (AR) and extended reality (XR),” sm said.
Beyond Drive will be available on the Hyundai Worldwide YouTube channel at 10 pm on November 1. VOD replays are also available through sm Town and EXO YouTube channels.
Kim Hyeon-sik
EXO Kai Starring