group EXO member Kai was selected as the BLACKYAK BCC (BLACKYAK Climbing Crew) Model.
BLACKYAK said, "We will create a variety of collaborative contents with the newly selected Model Kai, and plan to strengthen the strategy of BCC collection products and climes to show the possibility of expanding culture."
As for the reason for choosing Kai as Model, he said, "Every moment, Kai, who is building a unique area beyond the limit with brave and bold choices, decided to show the direction and possibility of the BCC collection containing bold and free-spirited Climbing shrew Youth Culture."
The BLACKYAK BCC collection, where Kai is the Model, presents products that enhance multipurpose and practicality with lifestyle wear with the motif of Climbing shrew.
In particular, Kai, called World Class Performer, is expected to deliver BCC's unique charm with dynamic performances of the Climbing shrew crew and free-spirited Youth Culture.