This year, AD for Summer season, which is in line with the change of the times called 'New Normal' due to the influence of fan demic, is emerging one after another. As the overall Lifestyle of people changes rapidly, corporate AD and marketing are also stepping up.
Coca-Cola - Coca-Cola, who has proposed Summer's joy every year, has noted the "home" that is physically and psychologically closest to leaving far this year. It reflects the trend that the function of the house is naturally expanding as the time spent at home increases recently.
Coca-Cola - Coca-Cola proposes a new Summer routine called Home Camping, HomePicnik and Home Cinema through this Summer TV AD.
Park Bo-gum escapes from everyday Life and leaves a thrilling Summer Trip, enjoying a Picnik in the Friends and home yard, dancing exhilaratingly, enjoying a cool Coca-Cola - Coca-Cola with a well-baked barbecue on the grill and sending a sweltering Summer thrilling.
After the sun goes down, Park Bo-gum and Friends, who watch the movie, are backed up with the message "Enjoy this Summer, the nearest thrill", and the camera zooms out and the AD is finished. In the nearest place, with the precious people, it brings a pleasant and energetic joy, and the Summer is also exciting to those who want to spend special and happy.
Dongseo Food recently unveiled the Maxim City Summer Life campaign TV AD, which contains the small leisure and happiness of Summer Night in the city center with Gong Hyo-jin.
Life style outdoor brand Discovery Expedition has unveiled its digital campaign AD, which seeks the pleasure of discovery, under the theme of The moment of joy and passion that can be felt in everyday Life.
Accommodation Application 'How are you here' recently started to air the Summer Campaign AD with an emotional atmosphere with singer Paul Kim.
This AD is based on tranquil domestic healing destinations such as Donghae Nongoldam-gil, Goseong Daejin Port, and Jeongseon Gohan-eup. InsteAD of a colorful overseas trip, it is a key theme for a healing trip that goes lightly to his taste. It means to leave according to his taste and have time to recover from his daily Life. Especially, it is receiving favorable reviews from consumers by raising the charm of video with the voice of An Ji Young and Paul Kim who match calm acoustic guitar accompaniment.