Singer and producer...two roles in PSY' which lost balance

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In 2018, Singer PSY founded the fledgling Agency P NATION, which also drew great expectations for PSYs move as a producer, which raised its name value as a singer.In the fifth year of the establishment of the agency, from the conclusion, PSY succeeded as a singer, but as a producer, it is well.Although Pination is a new agency, it was because of the name value of PSY that it was easy to attract public attention.Moreover, it seemed to be quickly taking over as the first artist, starting with Jessie, and recruiting already talented artists such as Hyona, Dunn, Crush, and Heize sequentially.Their recruitment is also a sign of the direction of the agency.Jessie had already imprinted the image on the public with the concept of sister before the pinnation, and of course, it is undeniable that she created a synergy after moving to the agency, as did Hyuna and Dunn.Especially in the case of Hyuna, she has already enjoyed considerable popularity as a solo singer since the days of the girl group Four Minute, and she had a conflict with her former agency (Cube Entertainment) due to her devotion with Dunn, but it became a clear opportunity to show her personal beliefs.Crush and Heize are also indispensable singers if they are unique.So Pination has synergized with PSY, which has been on an extraordinary course as it recruited singers who have been united in personality, which soon led to good results.PSYs strategy of actively utilizing SNS also played an important role in creating a challenge craze.PSY as a singer also achieved great success, including taking the top spot on the music site for a long time with that That, the title song of the regular 9th album Sada 9 released in five years.The results of the early pinion artists seemed to balance PSY well.However, Jessie, who has been the biggest power to maintain the pinnation so far, and Hyona and Dunn have been leaving the agency in succession, and even this has begun to crack.In addition, the boy group TNX, which ambitiously YG Entertainment through SBS survival program Loud, also made ambiguous results that did not meet the name of PSYs first idol, and showed that Artists privacy controversy after recruiting rapper Diak, who was attracting attention as a high-end rapper and showtime money, chose loss rather than apology or response.In the first place, except for the TNX, which PSY has YG Entertainment, they have joined hands with PSY because they think that the leaders inner workings as a singer will affect them.In other words, he wanted to assign the secret of PSYs success to them.Unlike other agencies, PSY is also an incumbent singer, so there was an expectation that he would understand the position of artists better than anyone else.But the public back-to-back in the industry over the departure of their artists is a fatal blow to the production company PSY, which PSY will not know.Not long ago, at a New album release meeting, he said, One of the things my parents have given me is that I am good at understanding the topic.That means that PSY has a sense of seeing its situation better than anyone else.In fact, PSYs pinnation is largely based on the names of representatives and artists, but as with any agency, popularity gained by simple fame is likely to collapse.In addition, it is likely to be a hard process to rebuild this popularity. It is time for PSYs basic construction as an agency representative.

In 2018, Singer PSY founded the fledgling Agency P NATION, which also drew great expectations for PSY's move as a producer, which raised its name value as a Singer. In the fifth year of the establishment of the Agency, from the conclusion, PSY succeeded as a Singer, but as a producer, it is 'well'.

Although Pination is a new Agency, it was because of the name value of PSY that it was easy to attract public attention. Moreover, it seemed to be quickly taking over as the first Artist, starting with Jessie, and recruiting already talented Artists such as Hyona, Dunn, Crush, and Heize sequentially. Their recruitment is also a sign of the direction of the Agency.

Jessie had already imprinted the image on the public with the concept of “sister” before the pinnation, and of course, it is undeniable that she created a synergy after moving to the Agency, as did Hyuna and Dunn. Especially in the case of Hyuna, she has already enjoyed considerable popularity as a solo Singer since the days of the girl group Four Minute, and she had a conflict with her former Agency (Cube Entertainment) due to her devotion with Dunn, but it became a clear opportunity to show her personal beliefs. Crush and Heize are also indispensable Singers if they are unique.

So Pination has synergized with PSY, which has been on an extraordinary course as it recruited Singers who have been united in personality, which soon led to good results. PSY's strategy of actively utilizing SNS also played an important role in creating a 'challenge' craze. PSY as a Singer also achieved great success, including taking the top spot on the music site for a long time with that That, the title song of the regular 9th album Sada 9 released in five years.

The results of the early pinion Artists seemed to balance PSY well. However, Jessie, who has been the biggest power to maintain the pinnation so far, and Hyona and Dunn have been leaving the Agency in succession, and even this has begun to crack.

In addition, the boy group TNX, which ambitiously YG Entertainment through SBS survival program Loud, also made ambiguous results that did not meet the name of PSY's first idol, and showed that Artist's privacy controversy after recruiting rapper Diak, who was attracting attention as a high-end rapper and showtime money, chose 'loss' rather than apology or response.

In the first place, except for the TNX, which PSY has YG Entertainment, they have joined hands with PSY because they think that the leader's inner workings as a Singer will affect them. In other words, he wanted to assign the secret of PSY's success to them. Unlike other agencies, PSY is also an incumbent Singer, so there was an expectation that he would understand the position of Artists better than anyone else.

But the public “back-to-back” in the industry over the departure of their Artists is a fatal blow to the production company PSY, which PSY will not know. Not long ago, at a New album release meeting, he said, "One of the things my parents have given me is that I am good at understanding the topic." That means that PSY has a sense of seeing its situation better than anyone else.

In fact, PSY's pinnation is largely based on the names of representatives and Artists, but as with any Agency, popularity gained by simple fame is likely to collapse. In addition, it is likely to be a hard process to rebuild this popularity. It is time for PSY's "basic construction" as an Agency representative.