Recently, Kim Min-seok PD and Park Geun-hyung PD of TVN 'You Quiz on the Block on the Block' announced their intention to leave CJ ENM, and there are stories that this is related to the appearance of President-elect Yoon Seok-yeol. But this is more like a case of a crow flying. In fact, the departure of Kim Min-seok PD and Park Geun-hyung PD is more closely related to the event (?) in which Kim Tae-ho PD left MBC.
This is the moment the video industry is BIGBANG. When cables were created during the terrestrial days, and channels such as tvN and Mnet poured independent programs, terrestrial star PDs exodused with cables, and when the cables were formed, terrestrial and cable PDs escaped to the general side. And now it is changing from a broadcasting station system such as terrestrial, cable, and general, to a studio system such as studio dragon, studio S, monster union, studio Lulura. Naturally, it is a new opportunity for star PDs of current legacy media stations.
Kim Tae-ho PD has made a stable success by creating an independent production company and already serving 'Seoul Check-in' to Teabing. Kim Min-seok PD and Park Geun-hyung PD are also in talks with JTBC, but in reality, they are considering the transfer to a global studio called Studio Lulula (SLL). Jung Jong-yeon PD, who has been well-known for blockbuster Game entertainment such as 'The Genius', 'Big Escape', and 'Girls', has joined hands with the production company founded by Kim Tae-ho PD, and Min Chul-ki PD, who made tvN 'Suspicious Singer', 'The Way to Ithaca' and 'Mom's Idol'
Jang Siwon PD, who launched Channel A's successful entertainment works 'Urban Fisherman' and 'Steel Unit', also established a label under JTBC, and Choi Jae-hyung PD, who led sports entertainment such as 'Flying Shot Stone' and 'Invincible Baseball Team', is also preparing production companies.
According to the current trend of BIGBANG in this video industry, Kim Tae-ho PD's MBC retirement and the establishment of an independent production company seem to be a signal. The most difficult thing he had to do was to make the routine, which was produced every week and aired according to the time of the program, for more than 10 years. In addition, it should be controlled by the audience rating that can be said to be a weekly report card, and the most painful thing was that the entertainment program made in this way is difficult to secure the perfection and can not be recognized as a drama or movie.
But when you enter the studio system, the story changes completely. Content producers can create content that they do well and find a platform that suits their character. The composition in which several OTTs competed put content producers in the position of 'A'. Of course, it may be limited to already proven star PDs, but anyway, they can make their content much more free, improve their perfection, and accumulate wealth. It is not necessary to spend the programs that have to be filled every week by the broadcasting station.
The existing legacy media, the broadcasting station system, has changed from the studio system, and the content is already being accepted by new platforms such as OTT, and the performers who appear there are changing from the past. In the broadcasting station system, it was important to see who appeared to overcome the fight in the formation, so it tended to focus on some stars, but the competitiveness of the content itself became more important in the studio production company system consumed by platforms such as OTT. So even if you are a newcomer, you can become a star who is emerging in this new system with enough capacity or a role that fits the role. The examples are those of Kim Min-han of 'Pachinko' and Chung Ho-yeon of 'Squid Game'.
The word that the content era has come has already come out for a long time, but this meaning is now being embodied as a transition to the studio system in the video industry. Now, the content producers, performers, and writers who have already become famous or become stars are trying to set up a studio to take opportunities in this changed environment. Of course, it has the advantage of being able to try things that have not been done in legacy media. Now, from the age of selecting content based on broadcasting companies, it is changing to the age of selecting content by seeing what studio produced it.