Song Ji-hyo, confident in 'tiny bralette'... Lingerie brand's 'expansion into 10 countries' a huge success

on
On the 10th, Song Ji-hyo shared a new lingerie pictorial for her brand via social media, declaring 2026 NEW IN.In the video and photos, she showcased various lingerie products with a confident and lively vibe.Song Ji-hyo also transformed into a hip look by pairing just a bra top over jeans.Song Ji-hyo launched her lingerie brand last year after eight years of preparation. At the time, she appeared on the YouTube channel Jim Jong-guk and stated, For eight years, I consistently thought about it, looked at fabrics, and tried doing it on my own. Sewing is a hobby for me, but I felt I absolutely couldnt manage it on my own, so I started a company. She added, While lingerie meant for show is nice for special occasions, I thought that since the lingerie I wear daily is the first thing I put on, it should be comfortable and have a great fit.Song Ji-hyos lingerie brand has even opened global stores in Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China.
On the 10th, Song Ji-hyo shared a new lingerie pictorial for her brand via social media, declaring 2026 NEW IN.In the video and photos, she showcased various lingerie products with a confident and lively vibe.Song Ji-hyo also transformed into a hip look by pairing just a bra top over jeans.Song Ji-hyo launched her lingerie brand last year after eight years of preparation. At the time, she appeared on the YouTube channel Jim Jong-guk and stated, For eight years, I consistently thought about it, looked at fabrics, and tried doing it on my own. Sewing is a hobby for me, but I felt I absolutely couldnt manage it on my own, so I started a company. She added, While lingerie meant for show is nice for special occasions, I thought that since the lingerie I wear daily is the first thing I put on, it should be comfortable and have a great fit.Song Ji-hyos lingerie brand has even opened global stores in Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China.
On the 10th, Song Ji-hyo shared a new lingerie pictorial for her brand via social media, declaring 2026 NEW IN.In the video and photos, she showcased various lingerie products with a confident and lively vibe.Song Ji-hyo also transformed into a hip look by pairing just a bra top over jeans.Song Ji-hyo launched her lingerie brand last year after eight years of preparation. At the time, she appeared on the YouTube channel Jim Jong-guk and stated, For eight years, I consistently thought about it, looked at fabrics, and tried doing it on my own. Sewing is a hobby for me, but I felt I absolutely couldnt manage it on my own, so I started a company. She added, While lingerie meant for show is nice for special occasions, I thought that since the lingerie I wear daily is the first thing I put on, it should be comfortable and have a great fit.Song Ji-hyos lingerie brand has even opened global stores in Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China.
On the 10th, Song Ji-hyo shared a new lingerie pictorial for her brand via social media, declaring 2026 NEW IN.In the video and photos, she showcased various lingerie products with a confident and lively vibe.Song Ji-hyo also transformed into a hip look by pairing just a bra top over jeans.Song Ji-hyo launched her lingerie brand last year after eight years of preparation. At the time, she appeared on the YouTube channel Jim Jong-guk and stated, For eight years, I consistently thought about it, looked at fabrics, and tried doing it on my own. Sewing is a hobby for me, but I felt I absolutely couldnt manage it on my own, so I started a company. She added, While lingerie meant for show is nice for special occasions, I thought that since the lingerie I wear daily is the first thing I put on, it should be comfortable and have a great fit.Song Ji-hyos lingerie brand has even opened global stores in Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China.
On the 10th, Song Ji-hyo shared a new lingerie pictorial for her brand via social media, declaring 2026 NEW IN.In the video and photos, she showcased various lingerie products with a confident and lively vibe.Song Ji-hyo also transformed into a hip look by pairing just a bra top over jeans.Song Ji-hyo launched her lingerie brand last year after eight years of preparation. At the time, she appeared on the YouTube channel Jim Jong-guk and stated, For eight years, I consistently thought about it, looked at fabrics, and tried doing it on my own. Sewing is a hobby for me, but I felt I absolutely couldnt manage it on my own, so I started a company. She added, While lingerie meant for show is nice for special occasions, I thought that since the lingerie I wear daily is the first thing I put on, it should be comfortable and have a great fit.Song Ji-hyos lingerie brand has even opened global stores in Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China.
On the 10th, Song Ji-hyo shared a new lingerie pictorial for her brand via social media, declaring 2026 NEW IN.In the video and photos, she showcased various lingerie products with a confident and lively vibe.Song Ji-hyo also transformed into a hip look by pairing just a bra top over jeans.Song Ji-hyo launched her lingerie brand last year after eight years of preparation. At the time, she appeared on the YouTube channel Jim Jong-guk and stated, For eight years, I consistently thought about it, looked at fabrics, and tried doing it on my own. Sewing is a hobby for me, but I felt I absolutely couldnt manage it on my own, so I started a company. She added, While lingerie meant for show is nice for special occasions, I thought that since the lingerie I wear daily is the first thing I put on, it should be comfortable and have a great fit.Song Ji-hyos lingerie brand has even opened global stores in Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China.

On the 10th, Song Ji-hyo shared a new lingerie pictorial for her brand via social media, declaring "2026 NEW IN."

In the video and photos, she showcased various lingerie products with a confident and lively vibe.

Song Ji-hyo also transformed into a hip look by pairing just a bra top over jeans.

Song Ji-hyo launched her lingerie brand last year after eight years of preparation. At the time, she appeared on the YouTube channel 'Jim Jong-guk' and stated, "For eight years, I consistently thought about it, looked at fabrics, and tried doing it on my own. Sewing is a hobby for me, but I felt I absolutely couldn't manage it on my own, so I started a company." She added, "While lingerie meant for show is nice for special occasions, I thought that since the lingerie I wear daily is the first thing I put on, it should be comfortable and have a great fit."

Song Ji-hyo's lingerie brand has even opened global stores in Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China.