Cho Yong-pil, the symbol of Korean popular music, was at the center of the topic with Concert YG Entertainment, which encompasses all generations. I listened to 'Cheering Bong Free Distribution' behind the Concert, which proved the power of Cho Yong-pil, which celebrated its 55th anniversary this year. Cho Yong-pil showed Concert YG Entertainment using Cheering rod, which was considered to be the exclusive property of the younger generation fandom, and attracted much attention. In May, the '2023 Cho Yong-pil & Great Birth' Concert, commemorating the 55th anniversary of its debut at the Olympic Stadium in Seoul Jamsil Sports Complex, proved the 'king kaewang' class by sharing Cheering rods free of charge to all 35,000 spectators. This Cheering rod has a central control system that utilizes Bluetooth function to change color every moment and raise the field heat even more. Central control system Cheering The middle-aged audience, unfamiliar with the culture, was amazed or excited by the test that took place before the performance began. In addition, the keyword Cho Yong-pil Cheering rod' was also talked about online from the satisfactory response of the younger generation who gave the Concert gift to the parents to the mysterious and envious reaction of the 'MZ' layer facing the spectacular view of the idol Concert. In this regard, Insight Entertainment CEO Jang Woo-jae, who performed the free distribution event of YG Entertainment and Cheering Bong, said, "Cho Yong-pil went on to express his gratitude to his fans for his 55th anniversary. I am grateful to the fans who have loved and cheered me so far. " "How many Cheering rods do you have to give to all the audience who visited the scene?" Zhang said, "I made 37,000 Cheering rods The Speech. The amount was huge. It cost about 400 million won. It was The Speech because I was so grateful to my fans. " Beyond the Cheering rod, the color change through the central control system showed synergy even in the Concert production part. Zhang said, "I liked it because the middle-aged fans who did not see the Cheering bar, which changes color in various ways, liked it so much. Even before the start of the performance, I changed it to various colors rather than putting it in white, so I feel more inspiration and the atmosphere of the scene seems to have improved. " However, I was worried that the free distribution of Cheering rods would lead to a negative view on the sale of existing Cheering rods or a bad influence on the industry system. "I didn't really expect the young people's reaction at all," Jang said. "For this reason, I felt sorry for those who sell idol MD products. I didn't mean it at all, but I'm careful that it might be misunderstood or misrepresented." The 55th anniversary of Cho Yong-pil's debut, Concert, was well received for its spectacular stage equipment and past-scale performances beyond Cheering. Chang said, "Cho Yong-pil is a person who thinks that music and stage should be perfect. Cheering Bar also had a great desire to appreciate the audience and to improve the perfection of the Concert, rather than hoping to create some repercussions. I would like you to think that it is a desire to show better performances and performances to the audience. " Cho Yong-pil, who is currently playing The Speech for the regular Album with the goal of the second half of this year. "I am worried because it is not easy to work on the song, but I am doing my best to listen to good music." It also showed the constant troubles, efforts and enthusiasm of 'king kaewang'. Photo=DB, Insight Entertainment