As the top-star couple Hyun Bin (40) and Son Ye-jin marriage on the last day of March, expectations for the synergy of Korean Wave that the two will come up with are also growing at home and abroad. Recently, observations about the release of the Han Han Dynasty of China have been carefully raised, and there is also a mixed prospect that the two people who have been strengthening the status of the Korean Wave star will act as the prime minister.
This comes from the power of TVN drama 'The Unbreakable of Love' starring Hyun Bin and Son Ye-jin. The drama gained popularity in Korea with 20% of the audience rating (Nilson Korea) from December 2019 to February of the following year, and the two made a fruitful stage of love and became a hot topic.
It has also become popular throughout Asia, including Southeast Asia, especially in 2020, when it rekindled the Japanese Hallyu. Still, Japan Netflix has maintained its top 10 spot on "Many-Water TV Shows (Programs)." In early February of this year, when news of the two's marriage was reported, it also re-entered the top five.
Son Ye-jin released JTBC's Beautiful Sister Who Buys Bob Good, starring Jung Hae-in in 2018, on March 3 at China's largest OTT (online video service) Aichi. It is the first Korean drama to air locally after China's regulation of the Korean-Chinese regime, which started in earnest in 2016 with the Korean government's decision to deploy the high-altitude missile defense system (Sad). Son Ye-jin also reaffirmed his reputation in China, placing the drama at number one on Aichi's soaring charts.
The interest in Hyun Bin is just as good as Son Ye-jin. China's SNS, Weibo, is expected to be a new movie 'Harbin' with China as its main stage with the interest of local fans enough to launch Son Ye-jin and marriage news in the main window. As a story of an independent fighter who lives to regain his country, Hyun Bin goes to and from Korea and China.
The two films to be released this year also draw attention from Asia, which sold its "negotiations" starring Hwang Jung-min to Japan, Taiwan, Hong Kong, Singapore and Thailand in 14 Asian countries. The film industry is also saying that overseas love calls for 'Hyojo 2: International', which matches the combination with Yoo Hae-jin, are continuing.