The atmosphere of the Brave Girls, which recorded the best share price in 10 years since its debut with the unprecedented a comeback on the chart syndrome in the K-pop market last year with 'Rolin', is unusual. 'Rolin' 'Driving on the chart' after the release of the 'Chimam Wind' succeeded in the success of the success of the name of the popular, but somehow the reaction to this comeback is the Feelings which are quite different from Li Dian. What is the point?
Brave Girls released their new mini album "Thank You" on the 14th and opened the first activity of the year. The fans' expectation for their comeback was considerable as they gathered hot issues in the K-pop market with a comeback on the chart Shinhwa and a hit hit last year.
However, after the release of 'Thank You', the fans' reaction was quite different from expectations. Compared to the reaction to the 'chimbam' that was released after the comeback on the chart last year, the difference is felt at a glance. In recent years, Brave Girls' content posted on YouTube, SNS, and online communities shows a lot of comments saying "it is rustic." Styling that does not reflect the current trend properly and the overall concept of the song are filled with a sad response.
In fact, in the "Thank You" activity, Brave Girls showed a somewhat disappointing styling compared to Li Dian activity, which also left the atmosphere of the song disappointing. Again, it seems to have attempted popular melody and addictive choreography, but I feel awkwardness in clothes that do not fit somewhere. In the situation where the members' solid skills have been proven early, this "concept miss" remains a bigger regret.
Of course, this styling and performance may have been the intended device for the concept of "thank you." However, it is difficult to erase the regret even considering the concept of Nutro. In order to properly save the Nutro mood, a compound word of 'New + Retro', the retro style should be added to the current trend, but it seems somewhat difficult to see that the activity concept of Brave Girls now adds trendiness and reinterprets it.
Suddenly, the first release of "Rolin" in 2017 came to mind, and the biggest reason why "Rolin" was not attracting much attention at the time was the concept of activity that did not fit the atmosphere of the song. The sexy and fascinating concept that does not fit the exciting and cheerful dance songs of the tropical house genre was pointed out as an element that halved the charm of 'Rolin' as well as the charm of the team itself. Since then, 'Rolin' has been on the chart air, and fans have emphasized the need for album cover and activity styling concept change, and Brave Entertainment has been able to write a successful comeback on the chart Shinhwa while actively accepting it.
Since then, Brave Girls, who seemed to have finally found a concept that fits the color of the team by releasing the dance song 'Chimbambam', which has a cool atmosphere, is Feelings who returned to their place in a year. Of course, the situation is not the same as 'Rolin's a comeback on the chart Li Dian. The fandom and popularity built up through a series of activities are supported by their activities, but that does not make them feel safe.
This is because this year is a very important time for future activities as it has been a year since it has gained awareness through a comeback on the chart. As it is a result of 10 years of debut, it is time to make a big decision of the agency (or members) in order to continue the current momentum safely. We must actively seek the reasons for this point and the direction of improvement in the situation where the fans are reacting with sadness every day. Please support Brave Girls to escape the crisis with wise coping and active fans' opinions.