What did YG Entertainment (hereinafter YG) do?
The tower has released the reason for leaving BIGBANG without renewing the contract with YG in the recent magazine Prestige Hong Kong March issue cover shooting and interview.
The tower said: "Idol Producers are all in a harsh system, trained like the Robots, which may be so popular, but can't see the loneliness inside. I want to build a new record company, not be a Robots producer, I want to help real artists and create real artists. I think it is positive about creating a completely different group from BIGBANG. "
However, he said that his affection for BIGBANG remained. "I was proud to be the tower of BIGBANG from the beginning. But I thought for a while that there might be no towers for BIGBANG in the past few years, and this comeback song contained a reason to rest BIGBANG. I really don't want to think this is the last time, but it's going to take a long time before I get back to the tower of BIGBANG. The possibility of reunion is open, I love BIGBANG and I have a personal relationship with my members. "
Unlike Ji-dragon Sun Daesung, he said, "It is time to jump from my career and life to the next level," he said, not to sign a contract with YG and walk his own walk.
To sum up, BIGBANG loves it, but it has decided to open a new second act with old complaints about system problems.
However, as the industry is known, BIGBANG is being treated as a "authoritarian" in YG. YG itself is a company that focuses on raising the autonomy of its artists and raising their creative abilities, but the power of BIGBANG, which is the foundation of the company, was great. The schedule that the members do not want can not be forced by anyone and it is said that they have left it entirely to individual decisions. Still, there is a growing question about the essential reason why the tower has become dissatisfied.
Moreover, YG, along with BIGBANG, was hit by the image of 2NE1 members who created the color of YG in the early days, continuing to expose such as "I knew the team dismantling with articles". Fans are doubting what happened between the first-year members and YG.
Anyway, the tower threw a hint: it opposes the reality of trained Idol Producers like Robots, and is planning a new system that will overturn the game. Attention is focusing on whether the tower, which led the globalization of K-pop, will be able to change the landscape of K-pop once again.