NCT and BTS dominate single wing, SM and hive record market

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SM Entertainment (hereinafter SM) and Hive (HYBE) enjoyed an unprecedented boom, leading the music market even in the COVID-19 fan dermics.Although the spread of COVID-19 has reduced concerts and overseas fan meetings, both SM and Hive have found breakthroughs due to record sales.As it is based on solid fandom, the analysis that fans so-called revenge consumption is leading to the purchase of music is dominant.It is also worth noting that it is not just a result for domestic fans.According to the Korea Customs Services tally, overseas music exports exceeded $ 200 million (about KRW 239.6 billion) after the World Tour was suspended, and overseas fans interest in K-pop has increased significantly, so expectations for the K-pop music market in 2022 are also rising.According to SM recently, 25 albums released by SM artists last year sold 1,543,000 copies.The album released last year by Li Dian also sold 2578,000 copies, and the total annual sales of the album last year are estimated to be about 17621,000 copies (as of December 31, 21).This is nearly double the number of years it has seen in 2020, and it has seen explosive growth based on 10-year sales.SM continued to release albums of group albums, solo and unit groups in the group last year, and communicated with K-pop fans.As a result, the top 100 albums of SM singers were recorded in the top 100 of the year by Gaon Music Chart.Unit activities such as Super Junior, SHINee, EXO, REDVelvet, NCT, Espa, NCT 127, NCT Dream, Lee Jin-hyuktion V (WayV), Super Junior-D & E continued.In addition, TVXQs Yunho Yunho and Super Juniors Ye Sung, SHINees Key, Taemin, Minho, EXOs Baekhyun, Dio, Kai, REDVelvets Wendy and Joey released solo albums, and in 10 years, SMs singers released winter albums.In particular, NCTs performance was outstanding: NCT 127 and NCT Dream (DREAM) sold more than 3 million copies, proving it to be a new weapon for SM.Adding to the album sales of NCT and Lee Jin-hyuktion V, it sold more than 10.91 million copies last year alone.Group EXO and Baekhyun also sold more than a million copies.SM is expected to continue this year. Taeyeon, who ranked first in the womens solo singer in the 10-year record sales volume released by Gaon Music Chart, has announced the release of a new album.TVXQs strongest Changmin will also make a comeback with a solo album on the 13th.Hive labels with BTS as a sign also achieved as much as SM.Big Hit Music, Billy Prab, and Pladis Entertainment all helped the box office with record sales of all-time albums.According to Gaon Music Charts annual album charts last year, BTS, The Day After TomorrowEsporte Clube BahiaTwogether, Enhyphen, NUEST and Seventeen sold 15.23 million and 1390 albums annually.He has posted 26 albums on the top 100 charts, one more than SM.BTS has been named for the sixth consecutive year, topping the annual album chart.In particular, the single album Butter recorded sales of 2.9994 million copies, reaching the top of the annual album chart based on a single album.Fifteen Li Diane releases last year also sold 4,352,311 copies, with BTS alone selling a total of 7,351,718 copies.It is the highest album sales volume based on Gaon Music Chart last year.Seventeen ranked fourth and sixth on the annual album charts, respectively, with sales of Attacca and Your Choice.It sold 2,059,073 copies and 1,462,405 copies, respectively, and the sales of An Ode were added, which showed that it sold a total of 3,674,551 copies last year.The youngest Enhagen also played.Those who made their debut through the audition program in 2020 sold a total of 1.205,949 copies of Regular 1st album Dimension: Dilemma (DILEMMA), which was released last year, and ranked ninth on the annual album chart.The Day After Tomorrow Sportse Clube BahiaTwogether and NUEST also touted based on fandom.Hive labels are also expected to play this year.Starting with Enhagement, which released Regular 1 repackage album on the 10th, Fledis Entertainments Promis Nine has announced a comeback.According to his agency on March 13, PromisNines Shinbo has surpassed 120,000 pre-orders and recorded its highest record.It is expected that it will be the first album since the incorporation of Hive label.

SM Entertainment (hereinafter SM) and Hive (HYBE) enjoyed an unprecedented boom, leading the music market even in the COVID-19 fan dermics.

Although the spread of COVID-19 has REDuced concerts and overseas fan meetings, both SM and Hive have found breakthroughs due to record sales. As it is based on solid fandom, the analysis that fans' so-called 'revenge consumption' is leading to the purchase of music is dominant.

It is also worth noting that it is not just a result for domestic fans. According to the Korea Customs Service's tally, overseas music exports exceeded $ 200 million (about KRW 239.6 billion) after the World Tour was suspended, and overseas fans' interest in K-pop has increased significantly, so expectations for the K-pop music market in 2022 are also rising.

According to SM recently, 25 albums released by SM artists last year sold 1,543,000 copies. The album released last year by Li Dian also sold 2578,000 copies, and the total annual sales of the album last year are estimated to be about 17621,000 copies (as of December 31, 21).

This is nearly double the number of years it has seen in 2020, and it has seen explosive growth based on 10-year sales.

SM continued to release albums of group albums, solo and unit groups in the group last year, and communicated with K-pop fans. As a result, the top 100 albums of SM singers were recorded in the top 100 of the year by Gaon Music Chart.

Unit activities such as Super Junior, SHINee, EXO, RED Velvet, NCT, Espa, NCT 127, NCT Dream, Lee Jin-hyuktion V (WayV), Super Junior-D & E continued.

In addition, TVXQ's Yunho Yunho and Super Junior's Ye Sung, SHINee's Key, Taemin, Minho, EXO's Baekhyun, Dio, Kai, RED Velvet's Wendy and Joey released solo albums, and in 10 years, SM's singers released winter albums.

In particular, NCT's performance was outstanding: NCT 127 and NCT Dream (DREAM) sold more than 3 million copies, proving it to be a new weapon for SM. Adding to the album sales of NCT and Lee Jin-hyuktion V, it sold more than 10.91 million copies last year alone. Group EXO and Baekhyun also sold more than a million copies.

SM is expected to continue this year. Taeyeon, who ranked first in the women's solo singer in the 10-year record sales volume released by Gaon Music Chart, has announced the release of a new album. TVXQ's strongest Changmin will also make a comeback with a solo album on the 13th.

Hive labels with BTS as a sign also achieved as much as SM. Big Hit Music, Billy Prab, and Pladis Entertainment all helped the box office with record sales of all-time albums.

According to Gaon Music Chart's annual album charts last year, BTS, The Day After Tomorrow Esporte Clube Bahia Twogether, Enhyphen, NU'EST and Seventeen sold 15.23 million and 1390 albums annually. He has posted 26 albums on the top 100 charts, one more than SM.

BTS has been named for the sixth consecutive year, topping the annual album chart. In particular, the single album Butter recorded sales of 2.9994 million copies, reaching the top of the annual album chart based on a single album.

Fifteen Li Diane releases last year also sold 4,352,311 copies, with BTS alone selling a total of 7,351,718 copies. It is the highest album sales volume based on Gaon Music Chart last year.

Seventeen ranked fourth and sixth on the annual album charts, respectively, with sales of Attacca and Your Choice. It sold 2,059,073 copies and 1,462,405 copies, respectively, and the sales of 'An Ode' were added, which showed that it sold a total of 3,674,551 copies last year.

The youngest Enhagen also played. Those who made their debut through the audition program in 2020 sold a total of 1.205,949 copies of Regular 1st album Dimension: Dilemma (DILEMMA), which was released last year, and ranked ninth on the annual album chart. The Day After Tomorrow Sportse Clube BahiaTwogether and NU'EST also touted based on fandom.

Hive labels are also expected to play this year. Starting with Enhagement, which released Regular 1 repackage album on the 10th, Fledis Entertainment's Promis Nine has announced a comeback. According to his agency on March 13, PromisNine's Shinbo has surpassed 120,000 pre-orders and recorded its highest record. It is expected that it will be the first album since the incorporation of Hive label.