KB Capital's KB Chachachacha, using Lee Byung-hun as a model, and Deutsche Autoworld as a model, started to compete as a large Used car brand, Keika, which has become popular with actors Ha Jung-woo and Jung Woo-sung as a representative model.
The first place to write the big model is Keika. Keika, the largest Used car company in Korea, selected actor Ha Jung-woo as its representative model in 2018 and used Jung Woo-sung as its new representative model this year.
In the recent advertising campaign, 'Used car is not good as there are more sales, centering on the brand slogan 'Keika is a candid car'. 'Used car is good,' he said, emphasizing the importance of quality rather than quantity.
We checked the Used car transaction online platform that emphasizes only the quantity and emphasized the advantages of reliable and safe sale by introducing Keikaman's direct management system. The Keika direct management system is considered to be the differentiated strength of Keika, which directly purchases and diagnoses Used car and takes responsibility after sales. Unlike online platforms that act as brokers through direct management systems, the fact that there can not be false sales also contributed to building consumer confidence.
KB Chacha, run by online brokerage platform KB Capital, has selected top actor Lee Byung-hun this year and is carrying out aggressive advertising activities. In the new TV CF, he said, 'Come to the top' and emphasized that he has the most Used car sales.
Deutsche Autoworld is the new place to compete in the top model competition in the Used car industry. Deutsche Motors, the official dealer of BMW Korea, is promoting actor Won Bin by opening the Deutsche Auto World, a complex of automobiles.
"The Used car market is twice as big as the new car market, but because of its strong lemon market image, it is a strategy to increase brand reliability by utilizing big models that are influential to the public." "Keika is raising aWareness with Jung Woo-sung after Ha Jung-woo, and latecomers are also confronting influential top stars or consumer-oriented marketing."