ACE bed, 'Good Sleep' AD campaign 'Dancing' YouTube views shortest time 10 million views

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In August, ACE bed unveiled its fifth campaign Dance with model Park Bo-gum, Making a good sleep and making a good me.In a month and a half after the release, the ACE bed AD campaign video achieved the highest number of YouTube views in the shortest period of time.ACE beds AD campaign series, called the so-called Good Sleep Campaign, has attracted public attention and curiosity since it was the meeting between ACE bed and actor Park Bo-gum in 2018.After sleeping good sleep, it shows the changed good me and has effectively delivered the cumulative effect of good sleep to consumers.In the fifth series, the second half of 2020 campaign, Park Bo-gum is dancing pleasantly.This AD, which showed the most intuitively the lively and healthy change thanks to the good bed, gives a more cheerful feeling by using Happy by Pharrell Williams, which has gained great popularity in Korea, as background music.This fifth campaign not only achieved 10 million views, but also proved explosive popularity with about 1,000 YouTube comments for the first time in ACE bed content history.In addition, ACE bed reflects consumer opinion that it is regrettable for 15 seconds, and it has attracted positive consumer response by on-airing up to 30 seconds edited version after making film.In particular, the entire campaign series from the first to the fifth exceeded 10 million views of the video and set an unusual record in the history of ACE bed AD content.Previously, ACE bed has focused on product and function-oriented communication such as bed is science and bed is not furniture.On the other hand, the Good Sleep Builds, Makes a Good Me campaign focused on expanding contacts with young targets through nature-friendly and emotional tone and manners.As a result, it was found that the brand image of ACE bed was younger in the sales field, and it had a positive effect on actual sales.ACE beds AD campaign has also performed well at various awards ceremonies.The first bicycle section will be selected for the 2018 Seoul Video AD TV Finalist section, and the second Tomato and the third Sea section will be selected for the 2019 Seoul Video AD TV Finalist campaign.It seems that the authentic message of the cumulative effect of good sleep is more effective than ever, said ACE bed official. We will continue to make efforts to become a brand that consumers can feel friendly through a good AD campaign. .ACE beds AD campaign and product information can be found on the official website.Actor Park Bo-gum and a total of 5 successful AD campaigns ACE bed Good Sleep AD campaigns all 5 YouTube views exceeded 10 million 1-5 campaign cumulatively exceeded 70 million views and became a national AD

In August, ACE bed unveiled its fifth campaign 'Dance' with model Park Bo-gum, 'Making a good sleep and making a good me'. In a month and a half after the release, the ACE bed AD campaign video achieved the highest number of YouTube views in the shortest period of time.

ACE bed's AD campaign series, called the so-called "Good Sleep Campaign," has attracted public attention and curiosity since it was the meeting between ACE bed and actor Park Bo-gum in 2018. After sleeping 'good sleep', it shows the changed 'good me' and has effectively delivered 'the cumulative effect of good sleep' to consumers.

In the fifth series, the second half of 2020 campaign, Park Bo-gum is dancing pleasantly. This AD, which showed the most intuitively the lively and healthy change thanks to the good bed, gives a more cheerful feeling by using 'Happy' by Pharrell Williams, which has gained great popularity in Korea, as background music.

This fifth campaign not only achieved 10 million views, but also proved explosive popularity with about 1,000 YouTube comments for the first time in ACE bed content history. In addition, ACE bed reflects consumer opinion that it is regrettable for 15 seconds, and it has attracted positive consumer response by on-airing up to 30 seconds edited version after making film. In particular, the entire campaign series from the first to the fifth exceeded 10 million views of the video and set an unusual record in the history of ACE bed AD content.

Previously, ACE bed has focused on product and function-oriented communication such as 'bed is science' and 'bed is not furniture'. On the other hand, the 'Good Sleep Builds, Makes a Good Me' campaign focused on expanding contacts with young targets through nature-friendly and emotional tone and manners. As a result, it was found that the brand image of ACE bed was younger in the sales field, and it had a positive effect on actual sales.

ACE bed's AD campaign has also performed well at various awards ceremonies. The first 'bicycle' section will be selected for the '2018 Seoul Video AD TV Finalist' section, and the second 'Tomato' and the third 'Sea' section will be selected for the '2019 Seoul Video AD TV Finalist' campaign.

"It seems that the authentic message of the cumulative effect of good sleep is more effective than ever," said ACE bed official. "We will continue to make efforts to become a brand that consumers can feel friendly through a good AD campaign." .

ACE bed's AD campaign and product information can be found on the official website.

Actor Park Bo-gum and a total of 5 successful AD campaigns ACE bed 'Good Sleep' AD campaigns all 5 YouTube views exceeded 10 million 1-5 campaign cumulatively exceeded 70 million views and became a national AD