The comedian Yoo Jae-Suk was selected as the new brand Model of the direct-operated car company K Car (Keika Matsuoka).
Yoo Jae-Suk was recently selected as the model of Keika Matsuoka and conducted AD shooting. The national car representative campaign, which was attended by Yoo Jae-Suk, consisted of three TV ADs and two digital ADs.
In the released TV AD, Yo Jae-Suk pleasantly conveys the advantages of the liability refund service, saying, "TV, washing machine, toys, and eating are all refunded." Especially, the accurate vocalization and diction that are stuck in the ear capture the audience.
In particular, Yoo Jae-Suk is ranked # 1 in the male model category in the 'Used Car Brand Promotion Model' conducted by Keika Matsuoka in 2018.
“We decided that the high trust of Yo Jae-Suk and the love of the public as an entertainer for a long time, regardless of gender, are in line with the brand value, and we have selected Yo Jae-Suk as the brand's new face,” explained the background of the Model selection.
Meanwhile, Yo Jae-Suk, which celebrates its 30th anniversary this year, has led the booming (sub-character) craze through MBC 'What do you do when you play?', followed by touching and communicating on TVN 'Yu Quiz on the Block', and enthusiastically leading the program on SBS 'Running Man' for more than 10 years.