“Karissen (CHARIS GEN), Louis & Lay’s fourth makeover brand, which presents free Beauty artifacts, has selected actor Kim So-hye as Karissen’s first Sun Wish Upon a Star Nail Muse with its launch,” Karissen said on Thursday.
Karisen 'Sun Wish Upon a Star Nail' was the first World to be listed as a cosmetics for the first time as a harmless pigment of the human body with a Nail that changes color in just one second in sunlight. 25 colors will be launched on the 4th, and various products such as tint and wax will be released with the sun-cut Wish Upon a Star Line.
Louis and Lay, who produce cosmetics for Carisen, said Kim So-hye’s selection, “I decided that the image of the singer and the actor’s various activities and perfecting any role was in Line with the brand image that Carisen pursued, and I was selected as the Muse of Nail Line.”
“We will deliver more and more consumers with a friendly and trustworthy message through the Muse Kim So-hye of Wish Upon a Star Nail Line, which has a makeover message that KARISEN wants to deliver in the future,” said Kim Si-eun, CEO of KARISEN.
Meanwhile, Louis & Lay, Inc., which produces Kariszen, has been a Beauty company that has been expanding its market based in China since its establishment in 2016, and has been highly acclaimed for participating in the 2019 and 2020 Best Brand of the Year Awards and China Shanghai International Import Fair for the second consecutive year and being selected as the World's top three luxury goods.