Oriental Brewery Cass released two new TV commercials with two members of the brand model EXO, Sehun & Chanyeol (EXO-SC)' on the 18th.
The video captures two different versions of the various times of young people who spend a pleasant time with Cass. Cass tells the message that even if only a few close Friends gather in this advertisement, they can have a pleasant and exciting leisure time, and depicts the activities of the Corona era 'New Normal' leisure activities.
In the video, there are various trendy leisure activities of young people such as 'Chabak' and 'Drone'. 'Chabak' starts with EXO-SC enjoying the moment of 'Chabak', a minimal camping that is enjoyed in the car, with Cass. Then, I took a sensual music and dynamic camera walking to see Friends and drones flying, eating meat and having a good time. The end of the commercial is finished with the EXO-SC, which hits the Cass can, saying, "In our own way, hit it more thrillingly, cold brew."
The 'Customer' section, which was released together, features EXO-SC using Casscan as a support tool with a small number of Friends, enjoying sports games in the living room and enjoying dynamic leisure activities such as darts and graffiti.
“We are delighted to be launching this ad with EXO’s Sehun & Chanyeol, which has a global fandom following the summer CF,” said Yoo Hee-moon, vice president of marketing at Oriental Brewery. “We wanted to convey the message that we can enjoy leisure in a new way, recharge energy and feel thrilled, even as corona fandom is prolonged and consumption and leisure activities are shrinking.”