EXO Baekhyun fans vs 'TIRIR' conflict explosion ..Yubin Lee representative "misunderstanding" tears apology
On the 9th, Yubin Lee, CEO of cosmetics brand TIRTIR, said in his instagram that he would like to sincerely apologize for the mistake I made.
Yubin Lee said, "Last night Love Live! “I thought that a person who had been giving me malicious comments about products and family for a long time during the broadcast started to put on a bad word again,” he said. “(The bad word is a bad word that has been wearing bad words long before the model contract, which is completely irrelevant to the fandom of our model (EXO Baekhyun).
“I will try harder to avoid making vague boundaries between fans and customers,” Lee added. “I am sincerely sorry to those who may have been uncomfortable watching the show.”
Earlier, TIRIR used EXO member Baekhyun as its model in April. Since then, TIRTIR has been popular with Baekhyun's fans by launching this makeup kit, which Baekhyun is expecting to participate in all production processes from the planning stage to development and design of its own products, or marketing photo cards to its products.
On the 9th, a netizen in the online community said, "There were many negative expressions of the fans of the model among the comments of existing customers using TIRIR. But when the story about models such as photocarts came out on the show Love Live!, Yubin Lee suddenly began to say, 'You' (to the fans of the model). "
"When the evil spirit that continued to harass Yubin Lee appeared, Yubin Lee began to drive the evil spirit into one of the fans of the model," he said. "In the endLove Live!! “It was time for Lee and his existing TIRIR customers to swear at the model, Baekhyun, and his fans,” the broadcaster said.
According to the writer, when the controversy grew, Yubin Lee apologized with tears after turning on the Love Live! broadcast again after the end of the problem Love Live!
Meanwhile, TIRTIR is a cosmetics brand that emphasizes the advantages of 'no fragrance' and has opened a door to overseas expansion by using Baekhyun, which is gaining popularity in global markets including China and Japan.