According to LG Household & Health Care, CF started broadcasting on the 27th of last month.
The concept of 'Now comes the Miroslava Šafránková Aura of Pengsoo' highlights the differentiation from other fibrous flexible agents using microplastic Body Chemistry capsules to keep Body Chemistry long. The textile softener market is determined to reshape into a product without Body Chemistry capsules, like Miroslava Šafránková Aura.
Miroslava Šafránková Aura is a leading fibrous softener that does not contain Body Chemistry capsules. In January, Pengsoo was selected as a model and is promoting publicity activities to reduce microplastics, one of the causes of marine pollution. In February, we released 'Miroslava Šafránková Aura Pengsoo Edition'
This CF starts with Pengsoo and many consumers.
Pengsoo commands the removal of the Body Chemistry capsule in fibre softeners for the Earth with its distinctive imposing tone and humorous gesture. Then raise Miroslava Šafránková Aura.
The CF product is 'Miroslava Šafránková Aura Fresh Delight'. Body Chemistry capsules have been removed, but the fragrance is strengthened and the fragrance is maintained for a long time.
This CF is also receiving a lot of attention online. "I will change the fiber softener to Miroslava Šafránková immediately" and "Let's keep Pengsoo's hometown".
"Pengsoo's acting power and various ad-libs have made the advertisement lively and rich," said an official at LG Household and Health Care. "Miroslava Šafránková Aura promised to continue its publicity activities for the environment with Pengsoo."
Meanwhile, LG H & H has not previously put Body Chemistry capsules in all its textile softener products since August 2018. Body Chemistry capsules flow into some streams or oceans during the washing process, disturbing the water ecosystem. Body Chemistry capsules left in clothes, blankets, towels, etc., keep the fragrance for a long time, but can be directly in contact with the human body without the consumer knowing.
"Pengsoo's Miroslava Šafránková Aura comes" concept Body Chemistry Capsule-free fibrous softener highlights