Boygroup Brand Reputation 2020 year According to the Big Data analysis in March, BTS ranked first.
RAND Corporation, Korea, on the 14th, Twenty20 year from February 12 By March 13, 49,614,836 Boygroup brand Big Data were measured by consumer behavior analysis to measure participation in Boygroup brand, media JiSooooo, communication JiSooooo, and Community JiSooooo.
2020 year The 30th place in the Boy group brand reputation in March was BTS, EXO, nct, SHINee, Seventeen, Pentagon, Super Junior, Astro, The Boys, Vicks, Jecks, Infinite, Golden Child, Big Bang, MCND, Winner, New East, SF9, Vitubi, Bigton, MonsterX, Tomorrow By Together The analysis was followed by TVXQ, Benefit, Berryberry, AB6IX, GodSeven, Blockbee, Stray Kids and BAP.
The BTS brand was analyzed as JiSooooo 12,903,195 with 3,156,672 media JiSooooo 3,025,216 communication JiSooooo 3,143,961 Community JiSooooo 3,577,346. Compared with the brand reputation JiSooooo 12,787,271 in February, it fell 0.91%.
Second, EXO brand was analyzed as JiSooooo 3,096,492 with participation JiSooooo 273,240 media JiSooooo 712,704 communication JiSooooo 1,464,405 Community JiSooooo 646,143. Compared with the brand reputation JiSooooo 3,911,595 in February, it fell 20.84%.
Third, the nct brand was analyzed as JiSooooo 2,540,480 with participation JiSooooo 141,856 Media JiSooooo 957,184 Communication JiSoooo 659,157 Community JiSooooo 782,283. Compared with the brand reputation JiSooooo 1,866,028 in February, it rose 36.14 percent.
4th place, SHINee brand was analyzed as brand reputation JiSooooo 2,106,932 with participation JiSooooo 60,808 media JiSooooo 276,992 communication JiSoooo 1,239,886 Community JiSooooo 529,245. Compared with the brand reputation JiSooooo 1,356,825 in February, it rose 55.28%.
Fifth, Seventeen brands were analyzed by the brand reputation JiSooooo 1,879,640 as JiSooooo 311,960 Media JiSooooo 338,688 Communication JiSooooo 868,787 Community JiSooooo 360,205. Compared with the brand reputation JiSoooo 1,986,031 in February, it fell 5.36%.
RAND Corporation Director Chang-hwan Koo, Korea, said, "Boy group brand reputation 2020 year According to the Big Data analysis in March, the BTS brand ranked first, and the Boy group brand category decreased by 4.01% compared to the brand big data 51,685,392 in February. According to the Cebu City analysis, brand consumption rose 6.06%, brand issue fell 20.54%, brand communication rose 9.65%, and brand spread rose 2.11%. "
"Boy group Brand Reputation 2020 year The BTS brand, which ranked first in Big Data Analysis in March, was highly analyzed in Link Analysis as "Support, Thank you, Donate". In keyword analysis, "Billboard, Album, ON" was analyzed high; in positive ratio analysis, positive ratio was analyzed as 84.02%. According to the BTS brand Cebu City analysis, brand consumption rose 19.40%, brand issue rose 23.41%, brand communication fell 17.02%, and brand spread fell 8.35%. "