Hot summer, hot war. Summer war race started in earnest.
Beyond the masterpiece "Photo parasite (director Bong Joon-ho)" that dominated June, the presence of foreign currency, which is brisk with Disney's influence, is overwhelming, but it is a Korean movie that will not miss the summer market called the peak season of the theater. A total of four major films will be launched from "Naratmalsammi (director Cho Chul-hyun)" to "Lion (director Kim Joo-hwan)" and "Exit (director Lee Sang-geun)" on the 31st, starting from "Naratmalsammi" which will be released on the 24th this summer, and "Bongo-dong Battle (director Won Shin-yeon)" on August 7. Each distributor has started work behind the scenes, and we are making every effort to catch up with the word of mouth in the industry.
The official promotion has also begun. According to the opening procedure, Kang-Ho Song and Park Hae-il and the US line 'Naratmalsammy' on the 25th of last month, Park Seo-joon and Ahn Sung-ki and Udohwan 'lion' on the 26th, Kang Seok Seok and Yoona 'Exit' on the 27th, The media distribution preview will be held from 'Naratmalsammi' on the 15th, which is the same as the storm night. The 'lion' will be released sequentially on the 22nd following 'Exit' on the 17th.
The pre-response is neither strong nor weak; whether it means well or vice versa is only if you open the lid, but the opinion that it is best is dominant. It is safe to say that this summer market started in June as the opening film 'Aladdin' in May became a miracle 10 million movies, and 'parasite' exceeded 9.9 million and reached 10 million viewers. The audience enjoyed the feast of the masterpieces that were released in a row, and the issues and topics were already talked about. It is true that the expectation for the works that are released for the real summer peak season is not only usual.
But as always, no one knows when or where the box office god reaches out to any work, and the reversal is everywhere, and the Point of view that each movie is confident is quite interesting. In terms of it, 'Aladdin' was not an expected work at the beginning of its release. The Point that the new generation leading the current film industry, from the genre charm that does not overlap a single one, Ahn Sung-ki and Kang-Ho Song to Park Seo-joon and Ryu Joon-yeol, adds meaning to the diversity challenge before the box office. "The key is whether we can overturn the prediction of 'Lion King' anyway.
We have established a Universe of Korean exorcism and occult genre, and announced the starting Point with a project that is likely to expand to a wider world view. "There are all the fantasy elements that can be thought of often, and the possibility of a series depends on the love of the audience," said director Kim Joo-hwan.
"The Lion" emphasizes the second piece of work by director Kim Joo-hwan and Park Seo-joon, who led the "Youth Police" to 5 million box office, as the first Point.
Park Seo-joon seeks a further development from reserve police to professional mixed martial arts player. Along with Park Seo-joon, national actor Ahn Sung-ki completed the intense atmosphere with Kumasase and Udohwan as a black bishop who spread evil.
As the actors first saw the scenario and thought, "Is this movie possible?" "Lion" is the most curious summer movie for prospective audiences.
"Black priests" and "Sabaha" are in line with the representative occult movies, but the scale is bigger. We have taken the US location shooting, and there is a lot of sightseeing to see in CG. Especially, it is said that the drama setting which will lead the audience's heart is strong based on the fearful feeling of tension.
Kim Joo-hwan emphasized the last 4 minutes and 30 seconds and confidently said, "I poured everything."