There is a secret to Content that has caught the hearts of the public. PDs who shook the landscape of domestic entertainment programs informed the know-how of Content production and solved the curiosity of the audience.
On the 22nd, the Ministry of Culture, Sports and Tourism and the Korea Content Promotion Agency held a seminar on '2018 Content InSight 1st' on the theme of 'New Strategy of Entertainment Content - Storytelling and Format' at the Content Talent Campus in Hongneung, Dongdaemun-gu, Seoul. 'Content InSight' is an open seminar to invite genre speakers to listen to success stories. The event was attended by about 200 audiences including PD and current producers.
Successful to attract attention with 'newness' until it becomes 8th in the abolished Danger
Hwang Ji-young PD of MBC reality program 'I live alone' came out as the first speaker. He cited 'newness' as the key to becoming an 'entertainment target' eight-player program in the abolition Danger. Hwang PD gave meaning to the appearance of actor Daniel Henney as an opportunity to revive the program. "We had to bring back the attention of the lost public," he said. "We still needed an issue maker because we had to let them know that our program was still on air and that it was fun." The star, who has not been exposed to broadcasting in everyday life, has been put into 'Rainbow Live' and eventually succeeded in attracting attention with newness. Through this, the audience, which was male-oriented, expanded to women.
Talk in the studio also serves as a driving force for popularity. Hwang PD explained that the "intimacy" of the broadcaster panels doubles the fun. Because it is close, jokes that cause laughter come out naturally. The characters of panels such as 'Nara Kogi', 'Handalshim' and 'Dae-actor' also contribute to the laughter.
The theme that everyone sympathizes with 'Love' is a detailed 'plate' of observation and entertainment.
Second, Lee Jin-min PD of Channel A melodramatic arts 'Heart Signal' climbed the podium. He was worried about Content to attract young viewers at the time of YG Entertainment. Then, not only young friends but also all of them liked and sympathized with the theme of 'love' and 'love'. "I have been looking for various psychological materials while preparing for the program," said PD. "I think YG Entertainment is the most fun after I became a PD."
This PD cited the success requirements of reality entertainment as well-organized versions, trust between the production team and the performers, and exclusion of directing elements. First, in the virtual fantasy space called Signal House', we created a detailed rule and immersion environment to bring out the natural appearance of the public performers. In this 'pan', the cast honestly expressed their feelings with the belief that the production team would not distort their appearance without being conscious of the camera. I actually got the sympathy of viewers by actually bringing out the minor situation that I can experience while dating without having a script. As a result, 'Heart Signal' has become very popular, producing many chat rooms and making various related Contents directly by viewers.
'Jewishness' 'communication', re-leaping and the foothold of long run
Jung PD had a distraction when he put in additional members, but he cited 'character' and 'harmony' with existing members as the reason for pushing the actor Jeon So-min and comedian Yang Se-chan. Jeon So-min, who has a unique carcutter, and Yang Se-chan, who is well-suited to the members, had been a guest before appearing as a fixed. Rather than taking part in the popularity of famous entertainers, I chose people who seemed to fit well in the program when I filmed and talked directly. Currently, Running Man' has been on air for 8 years and has entered overseas markets.
Hankonjin will hold '2018 Content InSight' .. 200 people including PD and current producers attended the popular Content secret disclosure