Proof of popularity by creating 'salt' box office box office over new channel weakness
"TV viewer ratings are a jackpot just over 1%, and it's a 10% whim."
Netflix World 5th place...maximizing added value with a one-source multiYuzu
The ENA Drama Extraordinary Attorney Woo is overturning concerns and causing syndrome. Initially, ENA was not well aware of the channel less than three months after SKY TV and Media Ginny joined hands. Moreover, Park Eun-bin has succeeded in the success of Drama 'Stove League' (2019-2020) and 'Wind Motion' (2021), and many viewers questioned about ENA Drama. The atmosphere has turned around since the first broadcast, with more and more people voluntarily looking for channels, saying, Where do you broadcast the broadcast?
Park Eun-bin, Life Character Renewal ..The harmony of play and directing
Park Eun-bin met Life Character This Drama is a story about Jung Wooyoung (Park Eun-bin), a genius brain and autism, growing into a true Lawyer. Young-woo overcomes social prejudice and he heals the world by looking at the world with his own light. Rather than emulating those who have previously played the Jackrum Character, such as the movie Malaton (director Jung Yoon-chul and 2005), it worked to build their own Character and add sincerity. The harmony between directing and playwriting also shone, especially by inserting Young-woo's favorite whale as a mid-Drama computer graphic (CG) to create concentricity. There was no whale in the draft of the play, but it was the material that Yoo In-sik PD and Moon Ji-won chose to think about the elements that can visualize Young-woo's fantasy. As 20 billion won was invested in the production cost, CG also improved its perfection.
Of course, some responded that I've seen it all in the first episode and I'm not curious about the next episode, but the advantage of the easy introduction of the middle is that different episodes are unfolded every time, like the previous episodes of Yoo PD's Romantic Doctor Kim Sabu season 1 and 2 (2016-2017 and 2020). This is why we change our own top TV viewer ratings every time, starting with 0.9% (based on Nielsen Korea's nationwide paid households) and taking 9.5% of the 6th. “We discussed the formation with SBS in the first place, but we know that kt has organized aggressive investment and support,” said an official. “It is rumored that the play is fun from the early stages of casting. “The synergies were good with Acting and the play and the three beats of the production,” he explained.
Proof of popularity of 'jail' creation
Jung Wooyoung proved that he “sees any channel if it’s fun.” In the meantime, cable channels were considered “big hits” even if they exceeded 1% of TV viewer ratings. Jung Wooyoung Woo was in the top 10 domestic Netflix list of 'I can not do it' starring Yoon Doo-joon, the group 'Highlight', but TV viewer ratings did not exceed 1%. Jung Wooyoung has already received a positive response from the internal current affairs before the first broadcast, and ENA is the back door that was full of expectations that we will be too.
kt also made aggressive investments and actively promoted and marketed ENA, which announced that it would launch ENA and invest 500 billion won over the next three years to strengthen original content. In 2025, the goal was to receive the value of ENA in the market at more than KRW 1 trillion, but Jung Wooyoung played a role in raising channel awareness. ENA also set up a separate publicity and marketing expenses in addition to 20 billion won in production costs, and took off from Jung Wooyoung Nowadays, you can easily find Jung Wooyoung posters and voice advertisements by taking buses and subways. Since the first broadcast, there have been a lot of Drama-related 'jobs' (words ranging from photos and pictures on the Internet) in Community and SNS. It is no exaggeration to say that 'Jung Wooyoung here, Jung Wooyoung there'. ENA also conducted a review ad with Youtuber Gomong, which has about 2 million subscribers. As of the 16th, the number of views exceeded 13 million times, and the comments were greatly promoted, including 8,400 runs.
Drama popularity has become hot, and the jail has naturally emerged. Recently, there have been talk of success in community, etc. Jung Wooyoung is automatically generating second and third contents by word of mouth. “No viral marketing has been done separately, other than outdoor and YouTuber review ads,” said an ENA official. Park Eun-bin's fandom itself is being made voluntarily, "he said." In the normal industry, 1% of cable channel TV viewer ratings are 10% terrestrial. Jung Wooyoung TV viewer ratings are about 10%, so I don’t know how to interpret them. I’m looking forward to the trend.” “In the first half of the year, I was concerned about promoting and marketing to see ENA, but now it’s happening that viewers have to tell their own channel numbers and “upload TV viewer ratings.”
Netflix backed up...Wings with a one-source multiYuzu
Online Video Services (OTT) Netflix complemented its new channel ENA weakness; Netflix played a role in increasing its market share in the domestic OTT market by nearly half, and contActing viewers. Not only domestic but also overseas viewers fell in love with Jung Wooyoung According to Flix Patrol, a World OTT ranking site on the 16th, Jung Wooyoung was ranked fifth in the Netflix TV show category the day before. The company has made remarkable achievements both at home and abroad, surpassing the Korean version of Netflix's House of Paper, which is considered to be the most anticipated film in the second half of the year. Although it did not rank in the US and Europe, it is popular in Southeast Asia. It ranked first in 10 countries including Korea, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Qatar, Singapore, Taiwan and Thailand.
kt and its production company, AKahaani, are concentrating on the content of Ones multiYuzu. As it has invested in planning and production for more than two years, it is a strategy to expand into various genres and maximize added value by using Jung Wooyoung intellectual property (IP). kt conducted illustration collaboration with Brand Y. It reinterpreted the famous Drama and made it an illustration. MZ generation hot-flyers, Seongsu-dong Cafe Street Large murals, Drama Goods, OST digital album cover, and main ending cut. AKahaani has launched a webtoon aimed at 1029 mobile native generations, and plans to serialize it in four languages, including Korean, English, Japanese and Chinese, on its global platform. An ENA official said, "Jung Wooyoung is co-owned by AKahaani and Studio Ginny. I will continue to envision a project that will expand IP and increase value added. "He said," Do not you say" When you come in water, stir up. " ENA will also try to show works that can be popular with Jung Wooyoung "