Hit the jackpot! Drama was born: The story of ENA Extraordinary Attorney Woo' (hereinafter referred to as Jung Wooyoung'). This Drama, which started with 0.9% TV viewer ratings once, recorded 5.2% of the most recent broadcasts, and TV viewer ratings jumped four times.
Drama, who depicts the story of Jung Wooyoung (Park Eun-bin), who has an autism spectrum, becoming a Lawyer and surviving at a large law firm, is attracting viewers with favorable reviews that he has both touched and enjoyed. Praise is also being poured into the performances of Actors such as Park Eun-bin, Kang Tae-oh, Kang Ki-young and Jeon Bae-su.
Especially, the success of Jung Wooyoung' is more noticeable because it is a representative example of the rebellion of the minors. The Drama is produced by AKahaani and KT Studio Ginny and organized on Channel ENA. Along with the popularity of Jung Wooyoung', online reactions such as "I do not know how many times I have ENA" and "It is the name of the first channel I hear". Netflix 'Today's Top 10 Series in Korea', which was the number one work, "I thought it was Netflix OLizzynal" is also a response.
The makers, AKahaani shareholders, are laughing every day. EKahaani shares surged for five consecutive trading days, starting with the last four days (4.49%), with five days (7.53%), six days (14%), seven days (6.8%) and eight days (13.96%).
The Content industry, which enjoyed the peak of the Corona 19 fandemic period, has repeatedly emphasized the importance of OLizynal IP as offline activities stretch. In the long term, it was judged that there was no competitiveness simply by the role of 'intermediating' the work. It has come to the conclusion that production and platforms can not be separated in order to secure paid subscribers and establish a 'subscriber system'. In fact, the importance of OLizynal Content has become even greater due to examples such as Teabing's "Drunk City Women", Wave's "Black Sun" and Coupang Play's "SNL".
KT Studio Ginny, which introduced Jung Wooyoung', is a corporation that encompasses intellectual property rights (IP) from Content planning, investment and distribution. It was launched in March last year. KT's strategy, which was late in the Content industry, which was already in the saturation stage, was aggressive and open. He declared that he would raise media sales from 3.6 trillion won last year to 5 trillion won by 2025, and he made efforts to produce OLizynal Content.
The plan synergized with channel ENA, a channel re-launched by KT's Content Group SkyTV and MediaGinny. Thanks to the popularity of Jung Wooyoung', ENA benefited from rising awareness with TV viewer ratings.
It has completely escaped from the general idea of inducing OLizynal Content to be released only through its own platform and to join for a fee. KT has an OTT Katie season, but Netflix also showed a big deal of unveiling Jung Wooyoung'; this clever strategy worked. Netflix has become a stepping stone to attract domestic and overseas viewers. The 'Netflix No. 1' record tells us that many people are watching Jung Wooyoung' in various places beyond ENA TV viewer ratings.
As the “good Content” trend has been laid down throughout the Content industry, the first place has virtually disappeared. One of the killing Content is the success or failure.
Netflix, for example, has been unable to escape from the sluggish trend due to its sharp disparity in the "paper house: joint economic zone" among the most competitive competitors. On the 15th, Drama 'Black Bride', which is being released on the 15th, has been introduced in the home shopping, but considering the rapidly declining trend of subscribers, it is not possible to laugh.
Reed Hastings, CEO of Netflix, recently visited Korea and met with KT CEO Koo Hyeon-mo and KT Studio CEO Kim Cheol-yeon. In addition to Extraordinary Attorney Woo', 'I can not use it', which was the first OLizynal Content, was also named in the top of the Netflix rankings, so it seems to have paid attention to KT's hit-and-run. They are said to have discussed ways to cooperate, and they are looking forward to seeing new synergies in the Content industry, which is engaged in diverse strategic collaborations.
The various transformations of IP are also noteworthy. Jung Wooyoung, which has a thick fan base so that the global fandom community will be opened in two broadcasts, will also be produced as a webtoon and enjoy the popularity of Drama. "Jung Wooyoung" production company AKahaani is a meaningful popular cultural attempt to satisfy both consumers, "readers who consume short and intense webtoons, viewers who consume deep and long narrative Dramas."