As a result of the April analysis of the brand reputation of the entertainment broadcaster conducted by the Korea Enterprise Reputation Research Institute earlier this month, the broadcaster Yoo Jae-Suk took first place. Yoo Jae-Suk is also appearing on TVN's YouQuiz on the Block, Six Sense series, and MBC's What Are You Doing to Play, as well as SBS Running Man, which has been appearing for 12 years. Recently, he has appeared in the interactive communication entertainment show Play You, which is broadcast on KakaoTV, followed by Lee Seung-gi, Hong Hyun-hee and Kim Jong-kook.
Kang Ho-dong was fifth. Kang Ho-dong is currently performing three programs, JTBC's Knowing Brother, National Representative, and Daughter Thieves, and is also appearing in TVN's Oltak-gun series. He is also appearing on TVN's flagship entertainment series Shin Seo-yuki and Dae-Escape series irregularly, and is appearing on Channel A's Can't False Super DNA Blood and KakaoTV's Merchandise 129.
Yoo Jae-Suk and Kang Ho-dong have been at the top of the list of entertainment broadcasters and comedians who have shined this year by the polling agency Korea Gallup, which is released once a year. In the end of last year's survey, Yo Jae-Suk ranked first, Kang Ho-dong ranked second, and Yo Jae-Suk ranked first for 10 years from 2012, except for 2011, when Kim Byung-man was ranked first. Kang Ho-dong is also in fifth place and has been in third place since 2016 and has risen to second place again in 2021.
For more than 20 years since the 2000s, it is difficult to understand the dominance of the South Korean entertainment industry except for the two 'Yu-Kang'. Each of the two people who entered the entertainment industry after the retirement of KBS college gag and wrestler in the early 1990s divided South Korea entertainment through their conflicting styles, and the game has not changed for more than 20 years. The number of programs they are currently in charge of and their importance represent the symbolism of the two.
However, the two people's bisecting symbolizes the old homework of South Korea entertainment on the one hand. It is constantly asking the question 'Who is Yo Jae-Suk, Kang Ho-dong after that?' The broadcaster has been constantly producing new faces since the mid-1990s when the variety show-type program began to take place, but it is a reality that it has not produced those who are comparable to the position of Yo Jae-Suk and Kang Ho-dong. In recent rankings, various names come and go, but the fact that they do not take the top spot in the Gallup survey or various polls proves this.
According to the Gallup survey, Lee Soo-geun and Kim Byung-man were the ones who tried to break their Yanggang composition in the late 2000s. In the 2010s, Kim Jun-hyun, Kim Jun-ho, and Lee Guk-ju were highlighted, but their names are not easy to find in recent entertainment. In the late 2010s, Park Na-rae emerged. There was also the spirit of Lee Young-ja, the 'returning sister'. However, Lee Young-ja's name has moved away from the top five again since 2020 and Park Na-rae has not even surpassed the top spot.
Lee Seung-gi, Hong Hyun-hee, Kim Jong-kook, Jo Se-ho, Yang Se-hyeong, Yoo Byung-jae, and Jang Doyeon, who ranked top in the brand reputation ranking, are among young people in their late 30s and early 40s. Here, Hong Hyun-hee, Jo Se-ho, Yang Se-heeong, and Yo Byung-jae are not successful in 'step-up' that goes up from a joint MC to a single MC, and Lee Seung-gi and Jang Doyeon are also stable, but they do not fit in various forms such as Yoo-gang. Candidates such as Kim Jong-kook and Kim Gu-ra are also losing freshness in their name value due to the long-term entertainment Top Model. Rather, the Top Model of Yo Jae-Suk - Kang Ho-dong, which has expanded its feet to OTT or web entertainment, seems fresh.
In fact, the broadcaster has been trying to find a new entertainment MC group. Yoo Jae-Suk is constantly trying to make a new face attempt in his program 'What do you do when you play?' or 'MBTI Special'. However, the recent appearance of entertainment is mainly observational arts that only need talk skills in the studio rather than variety that MC needs. In addition, the role of leading the program is also focused on expert panels specialized in Oh Eun-young (parenting), Baek Jong-won (cooking), and Kwon Il-yong (crime) rather than MC.
Is there any other Yoo Jae-Suk, Kang Ho-dong? This is not only our broadcast, but also the part where Yoo Jae-Suk and Kang Ho-dong themselves continue to worry. The year 2022 is expected to be actively producing entertainment on the OTT platform. What new faces will be engraved on the entertainment market at the end of this year. Long-term power over 20 years is a burden on the broadcasters and the MCs themselves.