Star Brand Reputation released on April 30, 2022 Big Data analysis showed Lim Young-woong ranked second; first was BTS.
The Lim Young-woong brand was analyzed as JiSoo 8,501,064 as the participating JiSoo 2,044,725 media JiSoo 1,267,985 communication JiSoo 1,764,753 community JiSoo 3,423,601. Compared with the star brand reputation JiSoo 6,007,831 in March, it rose 41.50%.
Brand reputation JiSoo is an indicator created by brand big data analysis by finding out that consumers' online habits have a great impact on brand consumption. The analysis of star brand reputation can measure the relationship with consumers, positive evaluation, media interest, and interest and communication of consumers.
The star brand reputation analysis is based on the analysis of the relationship with consumers through big data reputation algorithms targeting brands in the top rank of brand reputation, which are analyzed by entertainers, Singer, trot Singer, drama actor, movie actor, boy group, girl group, and sports person. The star brand reputation JiSoo included a recommendation JiSoo as a weight.