The 2022 Beijing Winter Olympics are now at the end. During the 17-day sports festival, we are currently ranked 14th overall, with two gold medals and three silver medals on short track, and one silver and bronze medals on speed skating. I did not win medals, but I was also interested in figure skating and curling. However, overall, it was the Beijing Winter Olympics, which was less interested in the PyeongChang Winter Olympics than the last one. Corona 19, the result of the combination of China's biased judgments that appeared in the early short track of the Olympics in the presidential election.
The Winter Olympics affected regular broadcast programs, especially terrestrial. Especially, in the case of drama in which the linkage of Kahaani is directly related to the immersion of the work, the defeat that lasted about two weeks due to the Winter Olympics relay was a direct hit. SBS <The Readers of the Evil> was broadcast until 6 times, and MBC <Tracer> was also broadcast until 8 times, and the airing was stopped due to the Olympic broadcast. Of course, both dramas predicted that they would return to Part 2 and Season 2 after the end of Part 1 and Season 1, but each part and season were not complete, so it was actually close to a shutdown.
Both dramas have the characteristics of genres, so if the context of Kahaani is cut off, it is difficult to immerse in the broadcast that follows. So the two dramas were re-broadcasting a kind of re-mind that summarizes the contents that have been aired on the 18th under the title of 'Special Edition' and 'Catch Up'. It is an inevitable choice for terrestrial broadcasters.
KBS <When Flowers Bloom, I Think of the Moon> is worse. The drama, which aired 14 episodes in 16 episodes, aired its first episode on December 20 last year, but has not finished the drama yet. If it was normal, it could be over just before the Beijing Olympics started, but it was not able to finish the Olympic relay because it was a week off due to the New Year holidays in January.
So viewers are unfamiliar with the fact that <When Flowers Bloom, I Think of the Moon> is still two more times. I still think that it is still airing. The drama, which has suffered frequent problems, has started with a 7% audience rating (Nilson Korea) in the early stage and has steadily fallen to 4%. I think this is a drama of emptiness in the composition.
On the other hand, cable and full-length dramas that are out of the Olympic broadcasts are getting more and more profitable as they are released this season. TVN Wall Street drama "Ghost Doctor" had the highest audience rating of 6.2%, and JTBC drama "Thirty, Nine" recorded 5.0% in two episodes, and it was out of the swamp of the audience rating that JTBC drama recently missed. TVN <Twenty Five Twinty Hana> and JTBC <Meteorological Administration People>, which came in at the same time as Saturday time, also recorded the highest audience rating of 8.0% and 5.4% respectively.
This is why terrestrial and non-terrestrial dramas have drawn the opposite hyperbolic curve during the Olympic season. Will this aftermath still be strong after the Olympics? Or will the return terrestrial dramas start counterattacking? The result can not be determined, but anyway, it seems natural that terrestrial dramas are affected by the flow of the Olympics in that the drama is 'flow'. If the voice of viewers who are still doing the drama is enough.