"Hanbok is ours."
From BTS Suga to Girls' Generation Hyoyeon, domestic K-pop artists have voiced China's "Northeast Fair". They showed their own wearing of Hanbok, effectively conveying the message that Hanbok is Korean-style orthodox costumes, which was stronger than the message of anger.
Suga took to Instagram on the 8th of last month for 2020 year I posted a photo of Gonryongpo taken at the music video shoot of Daechuta, which was released. Why did Suga suddenly upload the photo two years ago?
China has been controversial for expressing women in hanbok as a minority of China at the opening ceremony of the 2022 Beijing Winter Olympics. The intention of the 'Northeast Fair' to intercept the history and authentic culture of the Asia region as its own was revealed at the Olympics, which should be a venue for harmony. The public’s sentiments over this were bound to go beyond anger, and there were calls from all over the country to challenge the Chinese government.
The entertainment industry is also on the same page. Suga’s photos were posted without a single comment, but they were powerful. Suga, who has long blonde hair and digests Gonryongpo in her own way, suggests a lot of meaning. In the second mix tape, 'Daechita', she showed her unique love for Korea. The music video is based on the palace of Korea, and the costume is hanbok. Since we used Korean authentic instruments, we can get a glimpse of Suga's affection for his homeland.
Girls' Generation Hyoyeon also posted a picture of Hanbok on the same day with an article entitled "My Country Hanbok is beautiful" through Instagram. Like Suga, there was no criticism of China, but a glimpse of the intention of being concerned about the 'Northeastern Process'.
Cheongha also showed love for Hanbok and helped their voices. Cheongha recently announced that she will wear Hanbok as a new album concept in the process of communicating with fans on SNS. Recently, I wore hanbok in the picture, and I had a desire to share the culture of Korea. "If you are lucky, you will be able to do (wearing hanbok costumes) on your next album," he said. "Hanbok is a hanbok. It is a traditional Korean costume."
Over the past few years, the K-enter industry has grown and become a center of global markets, but Asia, China and Japan, among others, are still the most important cultural exporters. They are actively consuming Korean culture, but on the other hand, they are worried that K-culture will take over their country. China, which has a strong nationalist tendency, has been aggressive every time diplomatic friction occurs.
The K-pop Idol star, who plays a major role in overseas markets, is a good target for attack. They are based on the fandom economy and are sensitive to international fan opinion. Suga, Hyoyeon, and Cheongha will know this better than anyone else. This is why the gestures related to Hanbok that they showed are seen as courage beyond their convictions.
Actor Han Sang-jin also posted a photo of Konryongpo. “It’s very nice. (Hanbok) is ours, not the people who say, 'Come in!' "He posted an English phrase called 'Korean traditional clothes'. Hanbok is once again made clear that it is ours.
