The growth of native OTT Teabing is continuing. 'Whispering Corridors Murder, She Wrote Van 2', which returned in a year after the success of 'Drunk City Women' last year, is also playing a role as a good girl with good results.
The third-ranked OTT ranking in Korea, Teabing's move began in January last year with the release of 'Whispering Corridors Murder, She Wrote Ban'. Jung Jong-yeon PD, who led the success of the 'Big Escape' series, focused attention on viewers with his colorful scale and original world view thanks to the huge capital of Teabing, "I will invest more than 400 billion won in three years". Chemi, created by Park Ji-yoon, Jang Do-yeon, Jae-jae, Bibi, and Choi Ye-na, is different from "big escape" and has succeeded in attracting the attention of existing DTCU (big escape Universe) fans.
Followed by Na Young-seok PD's "New Seo Yugi Special - Spring Camp", tvN 'Mouse' spin-off "Mouse: The Predator" and Baek Jong-won's "Four Seasons" through Teabing, and Teabing's MAU (Monthly Lee Yong embroidery) has grown by about 30% in six months since its launch.
The 'drinker city women', which was unveiled last October, started to attract new subscribers by word of mouth as the number of times increased. In nine days of disclosure, Naver search volume of Teabing increased about six times, and the number of net visitors increased 2.5 times after 3-4 times were released. After 5-6 times were released, the contribution to paid subscription increased by 178% compared to the previous week, and the number of weeks that were released 7-8 times increased more than three times.
Although I wanted to see the popularity of Teabing waned in November, 'Whispering Corridors Murder, She Wrote Van 2' filled this gap. Thanks to the popularity of Season 1, this time, it is winning the championship with a unique topic. It is the fourth day since the first show, but it still ranks second in the popular TV program rankings, and YouTube views boast hundreds of thousands of views.
The most surprising is the contribution to paid subscriptions recorded by 'Whispering Corridors Murder, She Wrotevan 2'. 'Whispering Corridors Murder, She Wrote Ban 2' announced a successful start by collecting 354% more paid subscribers than the first day of season 1. This is the highest record of all Teabing content (as of the first day of disclosure).
"We can not disclose detailed DAU (Lee Yong embroidery) grades and the number of paid subscribers, but 'Whispering Corridors Murder, She Wrote Ban' showed good response from the first week and announced a brilliant return. As the time goes by, a stronger story and reversal will be unfolded, so new fandom is expected to flow in. "