The group BTS's RM (RM) shows the aspect of what is called nuclear in-sight in the cultural world. The popularity of Tian Shis and purchased products he visited has soared, and the industry is watching the RM's move.
The expression of RM's art Tian Shis and our cultural assets was not a day or two. It was a surprise visit to various Tian Shi halls, and the products purchased at the Tian Shi hall were accidentally known and caused scarcity.
Experts also see the influence of RM on the art world at a considerable level. Yang Jung-moo, a professor at the Korea National University of Arts, appeared on SBS Power FM Kim Young-chul's Power FM, which was broadcast on the 15th, saying, "There are many art Tian Shis these days, but they are divided into two places. "It is where RM went and where he did not go."
Professor Yang, citing Lee Woo-hwan's Wind, Dongpung as an example, said, "RM, who visited Busan in 2019, has visited the Busan Museum of Art. “I like the wind,” he said, “so it made headlines.”
Professor Yang said, "After that, I heard that the number of visitors increased four times after RM went to visit."
In addition to art, RM is interested in our cultural assets and is spreading 'K Culture'. He has played a role as a cultural messenger early on, including sharing contents with the group members in Gyeongbok Palace and Gyeonghoeru beyond informing Hangul, Hanbok, and Kimchi.
In July, RM visited the National Museum of Korea in Yongsan-gu, Seoul, and the National Treasure No. 83 Bangasa Reason Miniature, which is known to have been purchased, collected a big topic.
Although it was not introduced separately by RM, fans showed explosive interest in this semi-gaze-in miniature found on one side of RM's studio, which was released at the time, causing a 'grass phenomenon'. Through this, he showed the Power to make cultural assets into 'new good'.
“As soon as the photo was released, the entire product was sold before the product was completed,” said an official at the National Museum Cultural Foundation, which planned the miniature at the time. “We are discussing various goodes as the number of fans who are interested in other K cultural assets and Korean history has increased.
Based on this influence, BTS, which belongs to RM, became a special envoy for future generations and culture and served as a civilian diplomat in September. He visited United States of America with President Moon Jae-in and his wife, gave a speech to the United Nations General Assembly and interviewed ABC in United States of America.