Fila, a global sports brand, announced on the 5th that it released a 2020 autumn and winter Heritage collection picture with actor Kim Yoo-jung.
Kim Yoo-jung in this picture transformed into a hot-blooded fashion YouTuber who does not put mobile phones and camera devices in his hands in the background of a complex cultural space in Seongsu-dong. Fila's autumn and winter item were presented in various ways with a digital fashion influencer concept that introduces and communicates his fashion in everyday life.
The Fila autumn Heritage Collection, which Kim Yoo-jung presented through the pictorial, is a retro review of the logo of the '90s' bar city line, a long-term outer 'half color alignment anorak' with a front pocket in the Heritage design, and a palette BOA fly jacket that can be used as an outer and middle wear by applying BOA material with excellent warmth. It consists of New Logo side block man-to-man, which utilizes emotion.
Kim Yoo-jung shoes in the picture are also noticeable. Fila's representative Daily Jogger Zagato, Izzy Life Shoes FilaRGB New Day Pack and Trail Mood's Ugly Shoes Oakment TR are practical shoes items that can match any outfit in everyday life. The collection also included accessories to complete stylish autumn look such as 'Pelt F logo ball cap' and 'monogram heap color', which contain Fila Heritage sensibility.
“This picture shows Kim Yoo-jung perfectly digesting and expressing the autumn fashion that adds a seasonal atmosphere to the brand Heritage,” said Fila. “It will be a special proposal for those who expect a different fashion this season, which is completed with items that reflect various materials and colors that can feel the autumn and winter in advance.”
The collection in the picture can be found in Fila's official online store, Fila stores nationwide.