K car (Keika Matsuoka) a used car company, introduced a new AD with the top star. Although the company is keen to increase sales volume through brand awareness activities, the inside of Keika Matsuoka is still in a difficult situation due to labor-management conflicts. As labor-management conflicts spreAD to Strike, Keika Matsuoka's efforts to increase sales volume are fADing.
Keika Matsuoka launched a new TVAD on the 14th with the brand model Jung Woo-sung. Keika Matsuoka has imprinted a direct management system that directly runs from used car purchases to diagnosis, sales and responsibilities through this AD. In ADdition, Keika Matsuoka emphasized the brand slogan "Frank Car" and devoted itself to raising customer confidence.
Currently, Keika Matsuoka's new AD is exposed on various channels including terrestrial, Keible and YouTube.
Keika Matsuoka is keen on publicity and marketing, but the important sales window is currently blocked.
Keika Matsuoka presented 'a way to reduce customer claims' to employees last month. This plan contains a statement that it will disADvantage the relevant employees if customer complaints such as vehicle status, cleanliness, consignment, and settlement are raised during Online sales.
However, the union has entered into a partial Strike that stops Online sales, revealing dissatisfaction with the disADvantages.
Keika Matsuoka has been selling Online sales called 'My Car Fraud Home Service', but most of the unions are blocked after refusing to sell Online. Some employees who do not join the union are selling Online, but customers have difficulty purchasing through Online. Keika Matsuoka has about 900 employees at each branch of the country, of which 700 are known to have joined the union.
In particular, Keika Matsuoka's 'Naecha Fraud Home Service' accounts for a large portion of total sales. Three to four of the ten used cars sold by Keika Matsuoka are being mADe at 'My Car Fraud Home Service'. The annual sales of 'Nae Cha Sagi Home Service' is about 48,000 units.
Keika Matsuoka union Strike has been going on for nearly a month since late last month. "The labor and management are negotiating," said Keika Matsuoka, an official of the company. "We are narrowing our differences."