Actor Park Seo-joon was selected as k2's brand Exclusive Model.
Regarding the reason for the Park Seo-joon Model selection, k2 said, "The healthy and active image of Park Seo-joon, an actor with a variety of fans regardless of generation, has been selected as a new face in line with k2's brand image."
Park Seo-joon will start his activities as a full-fledged k2 Model, starting with the release of the picture in March.
k2 and Park Seo-joon will show an active and sensual look through the 'Tech Plus' line for hiking and light hiking in the spring and summer 2020 season, and the 'Life' line reflecting functional lifestyle wear and athletic trends.
k2 Shin Seon-cheol, marketing manager, said, "I expect Park Seo-joon's Fairy pitta charm, which is showing a wide spectrum of screens and cathode ray tubes with various characters, will bring newness and fresh vitality to k2."
On the other hand, Park Seo-joon is playing the role of 'Park Sae-roi' in JTBC gilt drama 'Itaewon Clath'.