In commemoration of the launch of the Rework Project line with the global Denim brand Levi Strauss & Co. in the brand SYSTEM, which expresses chic CITY WEAR in a free and dynamic casual, we released the picture of Actor Lee Sung-kyung through the April issue of W. Korea.
The Rework Project of the System is a meaningful customizing project that reinterprets the items of Denim's original 'Levi Strauss & Co.' as a system-specific sensibility in the 30th anniversary of brand launch.
In particular, this project is the first project of the System 20SS 'Log in' campaign, with the theme of 'Log in Oreginaality', and it is meaningful to change the Ri of 'Originality' to Re, Rework, which means reinterpretation, and it means 'freer from the frame', 'pleasure of expression', 'respect for diversity', 'extension of infinite'. It is also noteworthy that it deals with the 'global environment' and 'sustainability' that have emerged as fashion and social issues around the world.
Lee Sung-kyung, who was released in the April issue of W. Korea, can meet the new Lee Sung-kyung, who has transformed into a messenger of 'sustainability', matches a unique unbalance line skirt with a Denim jacket with natural washing, and expresses a sense of blue-collar fashion. He showed his face. Especially, the shooting scene is a back door that the cool personality unique to Actor Lee Sung-kyung, professional etidude, bright color and Denim items are perfectly matched, and all the steppes were filmed in a cheerful atmosphere. The 'rework project' of the system with Actor Lee Sung-kyung can be found on the April issue of W. Korea, through the website and SNS account, and items can be found at the system store and the Hanseom.com.
Written by Fashion Webzine Park Ji-ae Photos l W. Korea
In commemoration of the launch of the 'Rework Project' line with the global Denim brand Levi Strauss & Co. in the brand 'SYSTEM', which expresses chic CITY WEAR in a free and dynamic casual, W. Korea (W Korea) April issue