The STC Arabian capital Riyadh, which leads to the conservative holy place, was treated as Moonlighting by Monstarrrrr X, who was on the music festival MDL Beast Fest on Monday. The organizers provided charter flights from Korea to STC. It is the 'Emperor's War' received by super pop stars such as Queen, Beatles and Taylor Swift. The popularity of Monstarrrrr X, which is leading the triangular axis of Korean Wave with BTS (BTS) and EXO, has been realized. Monstarrrrr X is the only K-pop star who participated in the festival. Monstarrrrr X has sent Middle East audiences into a frenzy with a collaboration stage with world-renowned DJ Steve Aoki. 13 songs including 'Follow' and 'Middle of the Night' were also presented in succession.
At STC, the K-pop star leads as the first guest; leaving behind several milestones to be documented in history; BTS was the first overseas singer to perform at the stadium in October. Authorities welcomed the BTS and also lit purple (BTS symbolic) lights on the main landmarks, Kingdom Tower and Al Faisaliya Tower. In July, Super Junior succeeded in the solo concert 'Super Show 7S' for the first time as an Asian singer. Middle East expert Kim Jong-do, a professor at Myongji University, said, "Korean cultural contents that pursue sophistication and courtesy at the same time are creating fresh winds in conservative Arab countries."
Beyond the STC, the base is also expanding in the Middle East region; in October, EXO entered Dubai's Walk of Fame in the United Arab Emirates. BTS also made its name with EXO.
The secret of K-pop's popularity is 'pureness', which is different from the Western pop market. It is an analysis that every single act of idols with free lyrics and courtesy from sex and drugs is captivating the hearts of Middle East fans. "It is true that music in the United States and Europe has a lot of stimulating contents such as sex and drugs, so it is difficult to have scalability in the Middle East region," said Ha Jae-keun, a popular culture critic. "K-pop content has secured competitiveness by simultaneously having Western sophistication and conservative tendencies in the East."
The deep understanding of local culture is also analyzed as an element of the K-pop craze, and it is entering the market based on thorough education on local culture. When conducting local events in the Pakistan area, he is thoroughly educated to refrain from unnecessary physical contact such as high fives, or to refrain from political or religious mention.
Biage, which is known as 'Arabstone', is a success story of the Middle East region. It has emerged as a star in the film, covering famous songs in Arab countries such as "La Bezzaf," "Sridaqat" and "LM3ALLEM" and "Boshret Kheir" in local languages. In June, he was invited to the official luncheon of Prince STC Arabia at the Blue House, and held local performances and fan meetings in the Arab region.
The possibility of the Korean Wave expanding in the Middle East market is still half and half, as there are still political risks to the success of K-pop. Professor Kim Jong-do said, "It can undermine the achievements that have been achieved by insulting God or by expressing words." "K-pop will be more ignited if we have a deep understanding of the Pakistan culture."
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