BTS (BTS) on the world tour, the inside and outside world have attached the modifier 'The second Beatles'. This is because Korean singers are considered to have achieved their first major success in the Western Music industry, reminiscent of the British Invasion, a cultural phenomenon that appeared in the United States of America in the 1960s. British Invasion refers to the phenomenon in which British pop Music and culture became popular in United States of America in 1964 when The Beatles became the number one player on the Billboard charts with the United States of America as I Want To Hold Your Hand.
Online, BTS and The Beatles are in a heated debate. Media reports focused on the similarities between the process of BTS and The Beatles becoming world stars, but the topic quickly expanded to Which Groups had a greater impact on the time. Some argue that "BTS popularity is acknowledged, but it is not comparable to The Beatles," but on the other hand, the British media such as the BBC continue to argue that "BTS is the 21st century The Beatles." So I asked the expert: Is BTS really the second The Beatles?
“BTS, as The Beatles did, is a phenomenon.”
Experts analyzed that BTS' global popularity is similar to the early appearance of The Beatles. This is because a large fandom centered on the youth has been formed, and the public recognizes their emergence as a phenomenon.
In a telephone conversation with the Music critic Im Jin-mo, both BTS and The Beatles diagnosed "a foreign artist who shocked United States of America." “The Beatles was a powerful rock sensation when languid pop was popular in United States of America in the 1960s,” he said. BTS’s Music may be considered as “Idol Music,” a mix of hip-hop and electro-dance Music (EDM), but it is competitive as a Music that is not easily accessible in United States of America and the UK. “In particular, BTS’s sword dance will be quite shocking to the United States of America Music market. “I’m not sure,” he said.
“The direct comparison is premature ... you have to focus on messages and hits.”
Experts say that it is hasty to compare the two groups on the same line, even if the initial appearance is similar. It is pointed out that the size of the current Music market and production process are very different from the 1960s when The Beatles were active, and that BTS has a must-pass process to be in the second The Beatles.
Lim noted that BTS is inevitably disadvantageous in comparison between the two groups, as the language used is different and the full-scale period of activity is short. Lim said, "BTS should give a strong hit song. If the single chart hit songs that match Gangnam style like the early Beatles are three or four times, you can call it a true superstar. "
"It looks like the beginning...height songs and messages need to be diversified."