BTS also topped Billboard...why is it a "bulletproof phenomenon"?

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Ha Jae-geun / A cultural crimeGroup BTS has also rewritten its K-pop history; it is the second top spot on the United States of America Billboard main album chart Billboard 200.It is the first time since the UK Group One Direction in 2014 and the first Korean singer to have two first place on the Billboard 200 in a year.Lets talk about the World issue BTS syndrome with Ha Jae-geun A cultural critic. How are you?It seems great that many people have done BTS twice in three months on the Billboard chart 200, but how great is it?This is a great thing. Something that no one thought was possible, and it happened.Because this is the United States of America chart. United States of America people are very sloppy about non-English.It is hard to imagine that an album in a country that does not speak English is the best in English, and it has been ranked first in Billboard several times. In that case, there were mainly European, United States of America, and familiar things. In Asian languages, Korean albums, which are not Japanese or Chinese, 1 on the Billboard at the State of America?This was unthinkable, and it was not once, but twice in three months, so this is the first time that a foreign language album has been ranked number one twice a year in United States of America.Of course, our singer never finished first, before that?Of course not.So, a Korean singer has been on the Billboard 200 chart, but I hardly dreamed of going into the top 10, but since BTS is so easy to top for three consecutive months, I think that anyone can do it, but something huge happened.But since BTS was the number one player on the album, it became so solid in United States of America. I think that if it is such a solid popularity, it is not a sparkling popularity, but it continues.I heard that the title song of this BTS is also very Korean, and it seems to have been an opportunity to inform Korea to World.So, in this music video, there is an image of Bongsan mask dance, a hanbok, and this kind of song. It is the first song in United States of America. It is good in Korean in the song lyrics, it is good in Korean.These days, the fandom of United States of America is not just listening to songs, but translating, analyzing, studying the background, and this way, so it seems to have become the occasion to inform the world about the characteristics of Korean culture, and this time it is not only Korean characteristics but also African rhythms, so that such global content that can be enjoyed universally in the whole world has been born.I told you that it was global content, but there were some strategies like that. There are good music, many people cheering naturally, and there are these things,I dont know about strategy, was it strategyless?So if you say strategy, how do you do something, promote something, how do I promote someone, or go on one way or think of this complex management plan as a strategy, and BTS did not do anything that way, but made a song well.It makes songs well and dances very well.Almost now, were the strongest human being on Earth. So, among the boy groups...So, in the end, the basics are the best, if the singer makes the contents well and performs well, it can only work anywhere, it seems to have been faithful to the basics.If you say strategy, SNS communication, I worked very hard to form a sense of unity and consensus with former World fans.And since BTS talked about these things on social media as they grew older in their teens and twenties, such as their ages, their troubles, their depressions, their hopes, etc., they became a sense of unity with people of the same age in the former World, and they became a huge fandom called Ami, so I would push BTS, and this tremendous result seems to have come out.If you look back at the question backwards, how do you calculate the Billboard chart, so how do you calculate it?So this is the number one album chart Ive been on twice. The number one album chart.I heard you got 100 charts.There are many things, but in short, if you sell a lot of albums, you will be the first to do it.Fandom is a big feature of this album chart. Its not in Korea. Idols sell a lot in Korea. Fandom buys.But in the case of BTS, Amira is so strong that they act systematically.I bought an album, played a streaming game, wrote an application song on a radio station, and I was able to make the album popular.So it is still difficult to say that BTS has become so popular that the whole nation knows so universally in United States of America. It seems to be the first place in the album chart because of the influence of the fandom. It is a single chart called Hot 100 that reflects more universal popularity. This is a situation.The amis fandom is so great that YouTube hits and records are on the record. How much?YouTube has already unified World, its become the President of the Earth, so YouTube has surpassed 100 million views in five days as soon as it comes out.The number of views within 24 hours of the announcement was about 43 million in the existing World record.Theres a huge pop star in United States of America, 43 million of his songs, 24 hours. World record.This time, idol BTS songs exceeded 56 million in 24 hours. The previous record was 43 million.So Im breaking all the records almost in a stamped manner in a different dimension that I can not even be a partner at all.So on YouTube, youve become a nearly huge champion and with that influence youre doing a good job on the Billboard charts now.You say all the scheduled performances are sold out?The show is now playing the World Tour, which is...United States of America, United Kingdom.United States of America, Europe, Japan.I go to World Tour, everyone is World Tour, but this is the World Tour that BTS does this time.Worlds best pop star AT & T Stadium tour, so I do it in the United States of America at the New York Mets home stadium.This is the first time that Koreans have performed solo at the United States of Americas AT & T Stadium, but it means that World Tour is also the top star of World Number One.So this time, BTS has already sold out at Tokyo Dome or World Major AT & T Stadium, and after the World Tour is completed successfully, the status of BTS will rise more globally.Now that I am doing World Tour, so it is AT & T Stadium, so there are many tickets.And yet, I can not get that ticket, so United States of America people are rolling their feet.The BTS phenomenon is a new cultural phenomenon that Ami is creating beyond simply the fact that the idol has become the top. How should I analyze this?So now the world has changed.So in the past, in order to inform Korean content abroad, Korean production company officials go to United States of America, go to each broadcasting station, cooperate and negotiate.I couldnt even do it because so much resources were administered.But now, SNS or YouTube or something like this has created fandoms overseas so that they can voluntarily promote themselves, so now we can open up the era of global success if we make good contents.All.So far, Ive been working on the World BTS syndrome with Ha Jae-geun A cultural critic: well heard.

Ha Jae-geun / A cultural crime

Group BTS has also rewritten its K-pop history; it is the second top spot on the United States of America Billboard main album chart Billboard 200. It is the first time since the UK Group One Direction in 2014 and the first Korean singer to have two first place on the Billboard 200 in a year.

Let's talk about the World issue BTS syndrome with Ha Jae-geun A cultural critic. How are you? It seems great that many people have done BTS twice in three months on the Billboard chart 200, but how great is it?

This is a great thing. Something that no one thought was possible, and it happened. Because this is the United States of America chart. United States of America people are very sloppy about non-English.

It is hard to imagine that an album in a country that does not speak English is the best in English, and it has been ranked first in Billboard several times. In that case, there were mainly European, United States of America, and familiar things. In Asian languages, Korean albums, which are not Japanese or Chinese, 1 on the Billboard at the State of America? This was unthinkable, and it was not once, but twice in three months, so this is the first time that a foreign language album has been ranked number one twice a year in United States of America.

Of course, our singer never finished first, before that?

Of course not. So, a Korean singer has been on the Billboard 200 chart, but I hardly dreamed of going into the top 10, but since BTS is so easy to top for three consecutive months, I think that anyone can do it, but something huge happened. But since BTS was the number one player on the album, it became so solid in United States of America. I think that if it is such a solid popularity, it is not a sparkling popularity, but it continues.

I heard that the title song of this BTS is also very Korean, and it seems to have been an opportunity to inform Korea to World.

So, in this music video, there is an image of Bongsan mask dance, a hanbok, and this kind of song. It is the first song in United States of America. It is good in Korean in the song lyrics, it is good in Korean.

These days, the fandom of United States of America is not just listening to songs, but translating, analyzing, studying the background, and this way, so it seems to have become the occasion to inform the World about the characteristics of Korean culture, and this time it is not only Korean characteristics but also African rhythms, so that such global content that can be enjoyed universally in the whole World has been born.

I told you that it was global content, but there were some strategies like that. There are good music, many people cheering naturally, and there are these things,

I don't know about strategy, was it strategyless? So if you say strategy, how do you do something, promote something, how do I promote someone, or go on one way or think of this complex management plan as a strategy, and BTS did not do anything that way, but made a song well. It makes songs well and dances very well.

Almost now, we're the strongest human being on Earth. So, among the boy groups... So, in the end, the basics are the best, if the singer makes the contents well and performs well, it can only work anywhere, it seems to have been faithful to the basics. If you say strategy, SNS communication, I worked very hard to form a sense of unity and consensus with former World fans. And since BTS talked about these things on social media as they grew older in their teens and twenties, such as their ages, their troubles, their depressions, their hopes, etc., they became a sense of unity with people of the same age in the former World, and they became a huge fandom called Ami, so I would push BTS, and this tremendous result seems to have come out.

If you look back at the question backwards, how do you calculate the Billboard chart, so how do you calculate it?

So this is the number one album chart I've been on twice. The number one album chart.

I heard you got 100 charts.

There are many things, but in short, if you sell a lot of albums, you will be the first to do it. Fandom is a big feature of this album chart. It's not in Korea. Idols sell a lot in Korea. Fandom buys. But in the case of BTS, Amira is so strong that they act systematically.

I bought an album, played a streaming game, wrote an application song on a radio station, and I was able to make the album popular. So it is still difficult to say that BTS has become so popular that the whole nation knows so universally in United States of America. It seems to be the first place in the album chart because of the influence of the fandom. It is a single chart called Hot 100 that reflects more universal popularity. This is a situation.

The amis' fandom is so great that YouTube hits and records are on the record. How much?

YouTube has already unified World, it's become the President of the Earth, so YouTube has surpassed 100 million views in five days as soon as it comes out. The number of views within 24 hours of the announcement was about 43 million in the existing World record.

There's a huge pop star in United States of America, 43 million of his songs, 24 hours. World record. This time, idol BTS songs exceeded 56 million in 24 hours. The previous record was 43 million. So I'm breaking all the records almost in a stamped manner in a different dimension that I can not even be a partner at all.

So on YouTube, you've become a nearly huge champion and with that influence you're doing a good job on the Billboard charts now.

You say all the scheduled performances are sold out?

The show is now playing the World Tour, which is...

United States of America, United Kingdom.

United States of America, Europe, Japan. I go to World Tour, everyone is World Tour, but this is the World Tour that BTS does this time. World's best pop star AT & T Stadium tour, so I do it in the United States of America at the New York Mets home stadium.

This is the first time that Koreans have performed solo at the United States of America's AT & T Stadium, but it means that World Tour is also the top star of World Number One. So this time, BTS has already sold out at Tokyo Dome or World Major AT & T Stadium, and after the World Tour is completed successfully, the status of BTS will rise more globally. Now that I am doing World Tour, so it is AT & T Stadium, so there are many tickets. And yet, I can not get that ticket, so United States of America people are rolling their feet.

The BTS phenomenon is a new cultural phenomenon that Ami is creating beyond simply the fact that the idol has become the top. How should I analyze this?

So now the World has changed. So in the past, in order to inform Korean content abroad, Korean production company officials go to United States of America, go to each broadcasting station, cooperate and negotiate. I couldn't even do it because so much resources were administered. But now, SNS or YouTube or something like this has created fandoms overseas so that they can voluntarily promote themselves, so now we can open up the era of global success if we make good contents.

All.

So far, I've been working on the World BTS syndrome with Ha Jae-geun A cultural critic: well heard.