The meeting between TVN entertainment and actors is showing extraordinary synergy in the house theater.
The best example of this is the actor Park Seo-joon, who is appearing on TVN’s Drama Why Secretary Kim Will Do It. Lee Young-joon, the second-generation narcissist conglomerate, played the role of Lee Young-joon, but he is not popular. (Nilson Korea is provided; hereinafter the same) This is the eighth highest audience rating ever recorded by tvN Drama. The record of Why would Secretary Kim do that is overwhelming, with the total number of terrestrial tree ratings such as MBC Come and Hug me and SBS 'Hoonnamjeongeum' not exceeding 10%.
Among them, most viewers turn the box office to Park Seo-joon, who has the ability to act well to make the charm of the character in a brilliant appearance, as well as the Chemistry that suits anyone. Since it is Park Seo-joon, which started with a small role in the first V seconds and has raised its position gradually, it can not be devalued as a result of its popularity overnight. However, there was a decisive moment when his latent star starry exploded at this point: the entertainment program Yoon Restaurant 2, which appeared before Why Secretary Kim would do that.
Yoon Restaurant is a program created by Na Young-seok PD and starring Yoon Yeo-jung, Lee Seo-jin and Jung Yu-mi, and is about actors operating restaurants in foreign countries. Thanks to the popularity of last season 1, season 2 was aired earlier this year, and Park Seo-joon joined the new part-time job. Except for KBS2 'Music Bank' MC, Park Seo-joon was the first entertainment to appear fixed.
The reaction was as hot as it is now, thanks to the hidden charms of Park Seo-joon, which had not been seen in Drama. I got a good feeling by helping my seniors with care. Especially, Jung Yu-mi, an actor of similar Age, stood together and gave a feeling of seeing romantic comedy. In addition, due to the nature of the program, I had to hang out with locals using foreign languAges, but this was also fluent and admired. Park Seo-joon also created an imAge called “sincere all-rounder.” This imAge was immediately reflected in the advertising industry. After Yoon Restaurant 2, Park Seo-joon proved its popular preference by being selected as an advertising model of more than 10 brands including Beer Brand with Lee Seo-jin, Bibigo, KB Kookmin Card, Hotel Scombine, Tolerance and Domino Pizza.
The meeting between actors and tvN, the driving force of synergy, is 'reverse charm'
TVN 'entertainment Drama' proved the formula of Lee Seo-jin in the beginning. Lee Seo-jin, who played in 'Yoon Restaurant 2' with Park Seo-joon, appeared in 'Hana Bae' and 'Shishi Sekisui' series before him. This also gave me the nickname "tvN entertainment official". Lee Seo-jin, who had strong imAges such as 'Umchina' and 'Elite' since the beginning of deV, showed off the charm of reversal with his appearance in entertainment. The fan base has expanded and the advertising has increased. Not only did he win the show in Drama. KBS2's Good Times (2014), which appeared after The Grandmother of Flowers Europe (2013), set a record of exceeding 30% of the highest audience rating, and MBC's MarriAge Contract, which was broadcast after Samshi Sekisui Jeongseonpyeon (2015), became popular with Yui and Chemistry in the opposite role.
Kim Hee-sun, who had been in the house theater in the 1990s, was in his new prime with the simultaneous airing of 'Island Musketeer' and JTBC Drama 'Dignified She' on Olive and TVN last year. The lovely and pleasant energy shown in the 'Island Musketeers' along with the beauty that goes against the years is also through the younger generation viewers. In particular, he also took charge of Olive and TVN talk show Talkmon MC, which aired earlier this year with a unique entertainment and talks.
The model-turned-actor Ahn Jae-hyun is also a beneficiary of tvN entertainment. Ahn Jae-hyun, who first set out to fix the entertainment in 2016 with Shin Seo-yugi 2, laughed at the same time with his appearance. Since then, he has starred in TVN Drama 'Cinderella and Four Knights', and succeeded in leading the criticism that he had cleaned up and developed the previous criticism of Acting. Ahn Jae-hyun, who became a member of the Shin Seo-yuki series, showed off his romantic face with his wife, Koo Hye-sun, last year as a reality newlywed diary. This imAge continued and starred in SBS romance Drama 'The World I met again' in the same year.
In addition, Jung Yu-mi, who earned the nickname 'Yoon Restaurant' for the series, showed a new aspect in TVN Drama 'Live', which was aired after the end of 'Yoon Restaurant 2'. Not only the imAge transformation but also the Drama success, resulting in the result of one-sided two-way.
The common point of these is that they showed the charm of reversal through entertainment. It was possible because it was tvN entertainment. When compared to terrestrial entertainment, which is mainly composed of one-time appearances or talk show formats for promoting works, tvN entertainment is suitable for showing the performers in a form that combines reality and variety. TVN also actively used actors who had little entertainment exposure and used them cleverly.
In the future, the performances of latecomers who will continue the TVN 'entertainment Drama' formula attract attention. Kim Min-jung of TVN's expected film Mr. Shene, which will be broadcast on the 7th, is expected to gather expectations. Kim Min-jung had propagated healing energy to the home theater through the entertainment 'Snail Hotel', which was aired simultaneously on Olive and TVN earlier this year. As a hotelier in the Snail Hotel, it showed a broken appearance, as well as leading the guests' honest talk with its outstanding empathy. Each guest who appeared listened to the troubles and gave advice from his experience and made the viewers fall in love. Kim Min-jung plays the role of the famous hotel president, Yi Yanghwa, who lives in Japan's name Kudo Hina to survive during the Japanese colonial rule in Mr. Shen. It will capture viewers with a different charm of 180 degrees from what was shown in entertainment.
There is also Roane of boy group SF9. He played as the youngest cafeteria girl who is passionate in the recent entertainment 'Sundabang'. She is also appearing on TVN Drama's "The Moment I Want to Stop: About Time." She is also attrActing attention as a powerful younger and younger character in the play. In less than two years after deV, he appeared in TVN entertainment and Drama in succession to raise awareness. Roone has recently been selected as a game character model and has been on the rise.
In addition, Park Shin-hye, who showed the essence of 'playing alone' as ASMR entertainment 'small house in the forest', which showed the experimental spirit of Na Young-seok PD, will return to Drama in two years with the memories of the Alhambra Palace to be shown on TVN in November.
Indeed, it is noteworthy whether they will be able to continue the box office formula of TVN entertainment at the house theater this year after Park Seo-joon.