Song Ji-hyo personally stepped forward as a model for her own underwear brand and participated in product promotion.

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Actress Song Ji-hyo personally stepped forward as the model for the lingerie brand she launched and unveiled new products. Through her social media, Song Ji-hyo shared photos of herself wearing a reversible bra, emphasizing the products comfort and design as the brands representative.Song Ji-hyo revealed the brands philosophy: to create comfortable products that people reach for every day, going beyond simply making pretty lingerie. The newly released products feature a variety of colors, catching the attention of consumers.The brand is currently being sold through global stores across Asia, including Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China. Fans showed an enthusiastic response to Song Ji-hyos direct promotional activities and expressed interest in how to purchase the products.
Actress Song Ji-hyo personally stepped forward as the model for the lingerie brand she launched and unveiled new products. Through her social media, Song Ji-hyo shared photos of herself wearing a reversible bra, emphasizing the products comfort and design as the brands representative.Song Ji-hyo revealed the brands philosophy: to create comfortable products that people reach for every day, going beyond simply making pretty lingerie. The newly released products feature a variety of colors, catching the attention of consumers.The brand is currently being sold through global stores across Asia, including Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China. Fans showed an enthusiastic response to Song Ji-hyos direct promotional activities and expressed interest in how to purchase the products.

Actress Song Ji-hyo personally stepped forward as the model for the lingerie brand she launched and unveiled new products. Through her social media, Song Ji-hyo shared photos of herself wearing a reversible bra, emphasizing the product's comfort and design as the brand's representative.

Song Ji-hyo revealed the brand's philosophy: to create comfortable products that people reach for every day, going beyond simply making pretty lingerie. The newly released products feature a variety of colors, catching the attention of consumers.

The brand is currently being sold through global stores across Asia, including Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China. Fans showed an enthusiastic response to Song Ji-hyo's direct promotional activities and expressed interest in how to purchase the products.

Song Ji-hyo Expands Her Lingerie Brand Globally

Actress Song Ji-hyo has taken an active role in her own lingerie brand, personally modeling the new reversible bra collection. Her brand has successfully expanded its reach to international markets, including Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China.

Prioritizing Comfort and Utility

Song Ji-hyo emphasizes that her brand focuses on creating comfortable, everyday undergarments rather than just aesthetic appeal. By prioritizing wearability, she aims to make high-quality, functional lingerie accessible to a broader audience.