Singer Taeyeon ranked first in the singer brand reputation in February 2022, followed by Lim Young-woong in the second place and BTS in the third place.
The Korean company reputation RAND Corporation analyzed 119,387,722 singer brand big data from January 26, 2022 to February 26, 2022, and analyzed consumers' brand participation, media, communication, and Community. It was 23.96% lower than the singer brand Big Data of 157,000,156 in January.
In February 2022, the top 30 singer brand reputations were: Taeyeon, Lim Young-woong, BTS, IU, BLACKPINK, Kang Daniel, Lee Chan-won, Pio, Espa, Jung Dong-won, Seventeen, Song Gain, Jang Min-Ho, chang-geun park, Lee Seung-gi, Song Min-ho, Youngtak, Oh My Girl, TWICE, Wanna One, IVE, Isolmon, RED Velvet, PromisNine, Stay, NCT, Lee Seung-yoon, Lee Moo-jin, Kim Hie-jae, EXO were analyzed in order.
The Taeyeon brand was analyzed as JiSoo 6,519,719 with 1,284,256 media JiSoo 1,536,161 communication JiSoo 1,681,833 Community JiSoo 2,017,469. CompaRED to the brand reputation JiSo 1,877,067 in January, it rose 247.34%.
Second, the Lim Young-woong brand was analyzed as JiSoo 6,505,409 with participation JiSoo 1,282,866 media JiSoo 3,028,592 communication JiSoo 1,134,307 Community JiSoo 1,059,643. CompaRED with the brand reputation JiSoo 12,515,103 in January, it fell 48.02%.
Third, BTS (RM, Sugar, Jin, Jhop, Jimin, Bu, and Jungkuk) brands became participatory JiSoo 1,372,726 MediaJiSoo 2,150,991 Communication JiSoo 1,228,642 Community JiSoo 1,532,386 and brand reputation JiSoo 6,284,74 It was analyzed as 4. CompaRED with the brand reputation JiSoo 12,081,684 in January, it fell 47.98%.
Fourth, the IU brand was analyzed as JiSoo 5,500,756 with participation JiSoo 1,014,587 media JiSoo 1,289,378 communication JiSoo 1,088,117 Community JiSoo 2,108,673. Soo fell 32.06% compaRED to 8,096,765 in January.
The brand of BLACKPINK (JiSoo, Jenny, Rose, Lisa) was analyzed as JiSoo 4,173,446 with participation JiSoo 366,083 media JiSoo 995,809 communication JiSoo 1,526,306 Community JiSoo 1,285,248. CompaRED with the brand reputation JiSoo 12,160,011 in January, it fell 65.68%.
"As a result of the singer brand reputation analysis in February 2022, the Taeyeon brand ranked first. Analyzing the singer brand category, it decreased by 23.96% from 157,000,156 singer brand big data in January. According to the detailed analysis, brand consumption fell 17.80%, brand issues fell 20.09%, brand communication fell 30.27%, and brand spread fell 27.70%. "
"The Taeyeon brand, which has shown attractIVE sound sources in various ways, is ranked # 1, Lim Young-woong brand, which produces steady music participation based on strong fandom Community, ranked # 2, and BTS brand, which spreads sound through global platform, became # 3. One sound source was making communication with fans through various channels and spreading through fans. "
The February 2022 Singer Brand Review Survey was conducted from January 26, 2022 to February 26, 2022, with Taeyeon, Lim Young-woong, BTS, IU, BLACKPINK, Kang Daniel, Lee Chan-won, Pio, Espa, Jung Dong-won, Seventeen, Song Ga-in, Jang Min-Ho, chang-geun park, Lee Seung-gi, Song Min-ho, Youngtak, Ohmaigol, TWICE, Wanna One, IVE, Isolomone, RED Velvet, PromisNine, Stay, NCT, Lee Seung-yoon, Lee Moo-jin, Kim Hie-jae, EXO, Lim Chang-jung, Enmix, Sung Si Kyung, Joy, Stern OKPINK Rose, Infant, Go Eun Sung, Mamamu, Epik High, Ben, Noh, Park Jang Hyun, Kyu Hyun, Brave Girls, Kugi, Vibe, Baek Ji Young, Park Hyo Shin, Wine, Yunha, Lee Byung Chan, Top Hyun, Park Jin Young, Jesse, Baek Hyun, Na Hoon Ah, Big Mama, The following are the following: Changmo, Jannabi, Loading, Hwasa, Zico, 10CM, Ihai, Davichi, Swings, Hayes, Huang Chi-yeol, NS Yunji, Onestein, SG Wannabe, Lisa BLACKPINK, Giri Boy, 2AM, Baek Ye-rin, Mark, Melomance, Kassy, Jung Seung-hwan, Yang Yo-seop, The analysis of brand big data for Park Hye-won, Pol Kim, Rabom, Lee Hong-ki, Carder Garden, Baddong Musician, Kyungseo, Jung Dong-ha, Cho Yeon-ho, Rocco, Son Jin-wook, Monde Kids and Dikuk was conducted.
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