Kim Seon-ho, suspected of 'KActor', what about the money that was blown up? If you pay a penalty, it will be 'great'

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How much money will Actor Kim Seon-ho, who is surrounded by privacy controversy, be blown away or blown up by this incident?Kim Seon-ho has not revealed the exact position after the online revelation of Mr. A, who claims to be a ex-girlfriend, and the advertising industry has started to loss quickly.Kim Seon-ho is active as a model, and there are various brands such as fashion, e-commerce, food and beverage.Currently, there are about 10 such as Wide Angle, Larospoje, Dominos Pizza, 11th Street, Nau, Mimask, Canon Korea, Food Bucket and Shinhan Mika.Pizza brand Dominos Pizza, e-commerce company 11th Street, camera brand Canon Cora, etc., deleted the related posts or switched to private after the controversy continued.Golfwear brand Wide Angle also deleted both Kim Seon-ho-related photos on its website, banners and YouTube videos.Beauty brand LaRoche Poze also recently deleted Kim Seon-hos ads on its official website, YouTube channel, and SNS.Of course, the termination of the contract is not yet in the stage of formal discussions between the two sides, but in the related industry, Kim Seon-ho may have difficulty maintaining the contract as an advertising model regardless of the fact of As claim.In industry practice, if the advertising model causes social controversy and adversely affects the brand image, it will typically be charged two to three times the advertising cost.Given that the amount currently paid by A-list stars is at least 300 million won to 1 billion won (different according to contract period, activity coverage, etc.), it is not possible to exclude the possibility that it will be difficult to avoid losses of at least 3 billion won if the worst case is to pay penalty to 10 brands of Kim Seon-ho.To make matters worse, Kim Seon-ho was currently receiving a hot love call from the advertising industry as an industry-affiliated star, so it is possible to calculate an accountable calculation that it may lose a huge amount of up to 10 billion won considering that an additional 5 billion to 7 billion won contract is possible..An official of the advertising industry said, I know that there are about 10 new brands and new advertising contracts in addition to the brand that is the exclusive model. It was a popular dramaIf you succeeded in a new brand model contract, you could have received a special A-level treatment of 1 billion won. On the other hand, in the related industries such as management companies, Kim Seon-ho and his agency are very sorry for the response.An official of a brand who modeled Kim Seon-ho, who had a reservation that he had to understand the facts when the controversy first came to the surface, said, The company is out of contact and can not wait unconditionally.I would rather apologize if there is a part to apologize, and I have to deal with the situation, but it is difficult to understand it from the advertisers point of view. Another entertainment official said, Is there any other word of fame? If you get popular, your obligations will increase as much? The famous tax is not the part of anyone but the part you have to pay.Actor himself and other unprofessional responses seem to have a worse impact on the image regardless of the authenticity of the controversy.

How much money will Actor Kim Seon-ho, who is surrounded by privacy controversy, be blown away or blown up by this incident?

Kim Seon-ho has not revealed the exact position after the online revelation of Mr. A, who claims to be a 'ex-girlfriend', and the advertising industry has started to 'loss' quickly.

Kim Seon-ho is active as a model, and there are various brands such as fashion, e-commerce, food and beverage. Currently, there are about 10 such as Wide Angle, Larospoje, Domino's Pizza, 11th Street, Nau, Mimask, Canon Korea, Food Bucket and Shinhan Mika.

Pizza brand Domino's Pizza, e-commerce company 11th Street, camera brand Canon Cora, etc., deleted the related posts or switched to private after the controversy continued. Golfwear brand Wide Angle also deleted both Kim Seon-ho-related photos on its website, banners and YouTube videos. Beauty brand LaRoche Poze also recently deleted Kim Seon-ho's ads on its official website, YouTube channel, and SNS.

Of course, the termination of the contract is not yet in the stage of formal discussions between the two sides, but in the related industry, Kim Seon-ho may have difficulty maintaining the contract as an advertising model regardless of the fact of 'A's claim'.

In industry practice, if the advertising model causes social controversy and adversely affects the brand image, it will typically be charged two to three times the advertising cost. Given that the amount currently paid by A-list stars is at least 300 million won to 1 billion won (different according to contract period, activity coverage, etc.), it is not possible to exclude the possibility that it will be difficult to avoid losses of at least 3 billion won if the worst case is to pay penalty to 10 brands of Kim Seon-ho.

To make matters worse, Kim Seon-ho was currently receiving a hot love call from the advertising industry as an industry-affiliated star, so it is possible to calculate an 'accountable' calculation that it may lose a huge amount of up to 10 billion won considering that an additional 5 billion to 7 billion won contract is possible. .

An official of the advertising industry said, "I know that there are about 10 new brands and new advertising contracts in addition to the brand that is the exclusive model." "It was a popular drama" If you succeeded in a new brand model contract, you could have received a special A-level treatment of 1 billion won. "

On the other hand, in the related industries such as management companies, Kim Seon-ho and his agency are very sorry for the response.

An official of a brand who modeled Kim Seon-ho, who had a reservation that he had to "understand the facts" when the controversy first came to the surface, said, "The company is out of contact and can not wait unconditionally. I would rather apologize if there is a part to apologize, and I have to deal with the situation, but it is difficult to understand it from the advertiser's point of view. "

Another entertainment official said, "Is there any other word of fame? If you get popular, your obligations will increase as much?" "The famous tax is not the part of anyone but the part you have to pay. Actor himself and other unprofessional responses seem to have a worse impact on the image regardless of the authenticity of the controversy. "