jtbc will show its Saturday drama in seven years, and it is expected that jtbc, which has been suffering from sluggish ratings in recent years, will be able to regain its glory in the past.
jtbc announced on the 4th that it will change the existing Friday and Saturday night 11 o'clock to Saturday and Sunday night at 10:30 pm, starting with the new drama 'No Longer Human' (playplayplay by Kim Ji-hye and director Huh Jin-ho).
Yoon Hee-woong, director of content strategy, said, "We have reorganized to provide the most suitable contents for the best time zone by reflecting the changed Weekend evening life pattern." "We expect jtbc Saturday drama, starting with 'No Longer Human', to meet many viewers. "He explained.
In addition, jtbc is reportedly considering a reorganization of Weekend entertainment programs such as 'Knowing Brother'.
jtbc has been introducing dramas of gilt-making, not the Weekend drama of the standardized Saturday arrangement between the last 7 years, starting with 'Maids' in 2014. The last seven years of the Saturday drama was a “sweet” one, a change that was chosen to keep pace with the changing lifestyle of viewers, but not the first station on which jtbc introduced the gilt drama. Previously, TVN and TV Chosun were already in the Top Model situation in the gilt drama, and with jtbc, they succeeded in making good results among terrestrial channels.
As the general and cable channels except terrestrial broadcasting have played a tremendous role in the gilt drama, terrestrial channels have also entered the fever of changing the organization late. SBS sent out "Golden Blood Priest" in 2019, "Mokdu Flower" and "Doctor John" on Friday and Saturday, and MBC will be the first to Top Model on the gilt drama through "Black Sun" broadcast in September.
jtbc, which was stronger than any channel in the gilt drama, but it is clear that the momentum has faded in recent years. Until last year, 'Itaewon Clath' and 'The World of Couples' succeeded in succession and put jtbc on the list of 'drama powerhouse', but gradually started to lean from 'elegant friends'. Fortunately, 'Monster' succeeded in protecting his pride by climbing to the top three in Baeksang Arts Grand Prize, but the sequel 'Undercover' did not achieve such a good result, and 'I know' is also one of the weekly events. It is not out of the audience rating.
jtbc, which has been criticized for changing its organization due to continued sluggishness, has also changed its broadcasting time from 11 o'clock to 10:30, which is 30 minutes from the previous 11 o'clock. As a result, a big change is expected in Weekend entertainment such as 'Knowing Brother', 'Changda 2' and 'Can not be No. 1'. I am looking forward to seeing if the number of jtbc can be Faith.