sbs launches Running Man' Vietnam season 2 in 2H. "K-Contents and K-Brand Entry through 'Running Mall'"
Earlier, sbs showed the Vietnam version of Running Man through Vietnam HTV in 2019, and it gained great response locally and led the Shinhan Ryu.
This Running Man Vietnam season 2 will be joined by Dong Tai Promotion, Vietnam's largest TV SHOW producer, as well as LIME Entertainment, a local production company that co-produced a number of programs, including sbs and Running Man Vietnam.
Two or three new members will be put in the second half of the Vietnam season of Running Man, which will be broadcast through HTV7, with the most beloved entertainers in Vietnam, including singers and actors.
Yoon Sang-seop, CEO of Lime Entertainment, said, "With the accumulated collaboration experience of Korean and Vietnamese production crews, new attractions such as Game and sets that have been upgraded compared to the previous ones are waiting for Vietnamese viewers."
This season 2 will add expectations by adding a new subtitle to show Running Man, which is different from season 1. "The new title of Running Man' Vietnam season 2 will be selected by viewers through the audience contest event, and it will be season 2 to make it with viewers through communication with these viewers," said a Dong Tai Promotion official.
"sbs is preparing for a global co-production project that has been suspended for more than a year in a global fan-demic situation, more ambitiously than anyone else through the Running Man' Vietnam season 2," said Kim Yong-jae, vice director of sbs Global Contents. I think it will have a great impact not only in China but also in Southeast Asia by producing good results. "
"We will also launch an e-Commerce Mall called Running Man along with the program. Based on the e-commerce business through co-production, it will be the first year to expect K-content and K-brand to enter and grow together. "