It is an image representing youth.
Columbia, a global Outdoor Research sports brand, unveiled a Spring season picture with its exclusive model Nam Joo-hyuk for the upcoming Spring.
This picture shows the concept of MADE FOR outside, which is a concept that enjoys Outdoor Research activities in open nature.
Nam Joo-hyuk in the picture attracts attention by showing healthy and dynamic charm and trendy Outdoor Research climbing look in the background of the natural scenery of Inwangsan in Seoul, which is preferred by the MZ generation.
About Nam Joo-hyuk
Nam Joo-hyuk is a South Korean model and actor. He began his career as a model, and appeared in several music videos before making his screen debut in 2014 with The Idle Mermaid.
 Wikipedia