KB Sonbo launches Lee Seung-gi Main actor' AD 'Actuary to change the world' campaign

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This campaign depicted the challenge of the KB Sonbo expedition climbing the Himalayas.Through this, we tried to convey the image of Customer-oriented Innovation Actuary Company by expressing KBs first in the industry and the only products and services in the industry.This campaign was produced in three series including ▲ Giro ▲ Weight ▲ Dodal.Through a series of about two minutes each, KB Insurance introduced the industrys first Kiosk Real-Service Claim System in the hospital, a real-time location guide service for GPS-based emergency (failure) dispatch articles, and an Actuary Guide Mobile Notification Service.Lee Seung-gi, the representative model of KB Financial Group, plays the role of Lee Seung-gi in the role of KB Sonbo of the Himalayas expedition in the campaign.Actor Kang Shin-il will also appear together as a gang team leader.The campaign will be available on KB Sonbos official YouTube channel and will be broadcast on cable TV.KB Insurance said, Through this new AD, we expressed KB Insurance as a person who leads digital innovation and changes the world to Actuary, and who proves the real of the industry through this. We will continue to promote KB Insurances innovative service through AD and provide more service that more customers can satisfy. He said.

This campaign depicted the challenge of the KB Sonbo expedition climbing the Himalayas. Through this, we tried to convey the image of 'Customer-oriented Innovation Actuary Company' by expressing KB's first in the industry and the only products and Services in the industry.

This campaign was produced in three series including ▲ Giro ▲ Weight ▲ Dodal. Through a series of about two minutes each, KB Insurance introduced the industry's first Kiosk Real-Service Claim System in the hospital, a real-time location guide Service for GPS-based emergency (failure) dispatch articles, and an Actuary Guide Mobile Notification Service.

Lee Seung-gi, the representative model of KB Financial Group, plays the role of Lee Seung-gi' in the role of 'KB Sonbo' of the Himalayas expedition in the campaign. Actor Kang Shin-il will also appear together as a 'gang team leADer'.

The campaign will be available on KB Sonbo's official YouTube channel and will be broADcast on cable TV.

KB Insurance said, "Through this new AD, we expressed KB Insurance as a person who leADs digital innovation and changes the world to Actuary, and who proves the 'real' of the industry' through this." We will continue to promote KB Insurance's innovative Service through AD and provide more Service that more customers can satisfy. "He said.