The most notable are Park Bo-gum of ACE bed and Jung Hae In of SeSariving.
Park Bo-gum, who has been a bed Brand ACE bed Model since August 2018, recently presented the fifth series of the 'Good Sleep Builds, Makes a Good Me' campaign.
The scenes where Park Bo-gum shows off an exciting dance after sleeping 'good sleep' caught the attention of consumers. He mADe heADlines by introducing Farrell Williams' "Happy" (Happy) as a background music, with dance skills and talent as much as an idol group.
This AD was the last time Park Bo-gum joined the army, so it was more noticeable.
Jung Hae In has been working as a Model for functional Beding BLand SariBING since April, and this fall season AD has emphasized the softness of BLand's own fabric.
The concept of Jung Hae In writes and recommends' has also received favorable responses from consumers, as it has become a hot topic to cover the top and cover the comforter.
Another Bedding BLand Eve is also releasing AD with Model Jo In-sung through its homepage and sponsoring Mnet Boy Group audition 'ILand'.
In April, Persis Group's living furniture specialist Brand Ilrum released a video of 'One-person One-room, One-person Life Project' with Ahn Hyo-seop.
Ahn Hyo-seop captivated female consumers by creating a variety of aspects of living on a motion bed with warm visuals.
In ADdition, VardifLand was the BreAD Lacloud Model, which brought Rain and Kim Tae-hee together, and it was the first CF of the couple.
In the past, Bedding AD was considered to be the exclusive property of top female Actors, but recently, more and more Actors in their 20s and 30s are being introduced.
Kim Byung-hee, a professor of AD PR at Seowon University and a former president of the Korean AD Society, said on the 29th, "In the past, the concept of 'bed is science' was fun, but now there is little functional difference between BLands. So the Actors of warm and warm images are used as Models. "
"When you buy Bedding, the decision maker is mainly a woman. So more and more people use male Models. Especially, if you buy a bed, you will spend about 10 years and the conversion rate will fall, so young Actors with fresh and fresh images seem to be preferred. "
"Bedding is aimed at female consumers...warm image-oriented."