The K-pop stars they prefer include EXO and Super Junior, including BTS.
According to the Korea Tourism Organization's "Korea wave tourism market research" The Report on the 16th, A Year Ago in Winter Korean wave Tourists spends $ 17 per person (about KRW 1.21 million).
General shopping costs were the highest at $302 (about $360,000), followed by $184 for accommodation, $155 for food and beverage, and $138 for Korean wave shopping.
The size of A Year Ago in Winter Korean wave Tourists was estimated at 1,116,422, or 7.4 percent of the total number of inbound Tourists (foreign visitors). When K-pop and Korean wave stars as well as food, gourmet and temple stay were included as 'Korean wave of light', the size grew to 855,234, 55.3% of the number of inbound Tourists.
A Year Ago in Winter Korean wave Tourists spent in Korea at an estimated $ 1,124.3 million (about KRW 1.357 trillion). The resulting production ripple effect was estimated at $ 2,055.6 million (about 2.469 trillion won) and the employment ripple effect was estimated at 13,518.
K-pop has a great influence on leading Korean wave Tourists to Korea. Their favorite K-pop star was surveyed as a group BTS that is popular all over the world.
According to an online survey conducted by Korea Tourism Organization on 12,663 Korean wave fans from August to September last year, BTS ranked first with 36.1% of the preferred k pop stars.
"Korean wave fans have commonly named BTS as the most popular Korean wave star in their country," said The Report. "We have been positive that they are delivering good messages to young people through music in addition to their wonderful Performance and appearance."
Followed by EXO 10.4%, Super Junior 8.2%, Big Bang 5.6% and Shinhwa 3.0%.
IU ranked sixth with 2.7 percent, and was the only female Solo singer to be ranked among the top 10: 2.7 percent of the 7th Girls' Generation and 2.5% of the 8th Twice were also ranked among the top 10 by the girl group.
Respondents mainly listened to YouTube (30.6%) as a way to get into K-pop stars. The most preferred reason was that the Performance such as 'Karl Gunmu' was excellent, with 18.4%.
In particular, 86.8% of the respondents said that K-pop preference had an effect on determining Korea tourism.
They said that they experienced K-pop related activities in Korea, including 'Buying K-pop star-related products', 'Visiting K-pop star advertisement sites such as subways', 'Visiting official product sales outlets', 'Visiting music video shooting sites', and 'Visiting cafes operated by K-pop stars' .
"If you continue to like Korean waves until the 10s and 20s, the main age group of Korean wave fans, have economic ability in the future, you need to consider the future value and ripple effects that you can get in terms of tourism industry," The Report advised.
K-pop is attracted to K-pop, and it has a production effect of 2.4 trillion won